Aussie Government Brings Back Piracy Talks
joshgnosis writes "The Australian Attorney-General's department is set to hold a closed-door meeting with internet service providers, film lobby groups and consumer groups over proposals to reduce piracy on Thursday. The meetings were at a stalemate after sources said that neither the ISPs or the film groups could see eye to eye on the best proposal but the department confirmed that the meetings will go ahead and will this time include consumer advocate groups, who were previously excluded from the meetings."
It's interesting, but that's what Amazon has. It actually really relies on what I wrote about purchasing being easy and cheap; to buy is easy, just a 1-click process, but to return you have to go to "My account" / "Manage my Kindle" / "Books" / Scroll down to the book in question / Click / Apply for refund / Enter refund reason / Click go.
For 99c, or $5, or whatever, it's just not worth it for some people. That said, there are a number of people on readers forums who boast that they've never paid for a book because they always just return it when they're done reading it, or return it then buy it again if they want to "keep" it for another 7 days.
I get probably 3-5 returns per 100 sales so I just don't really worry about them and I'm guessing Amazon isn't either, or they'd start tightening the return policy. The only main issue with a lot of returns is if you get a flood of returns all with the same reason ("copyright issues", "poor quality", "typos/editing issues", etc) you can get your book pulled for review.
Look at it this way. If you were at a cinema watching a movie and, at any point for 7 days after watching a film you could stand in line and fill in a short form to get an immediate refund... would you? And we're not talking about $13 or $14 here, it's $5. Or $0.99. Most people can't be bothered.
Some people will, some people will even if they make you fill in a mountain of paperwork, but they'd probably just pirate it anyway. I don't think the 7 day returns policy affects sales much and it's a definite selling point. "Try my book!" I say, "If you don't like it, 7 days, no questions asked return policy, even if you read the whole thing."
Check out my sci-fi book "Lacuna" at http://goo.gl/MVxX8