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Startup Applies For 307 GTLDs

Posted by Soulskill on from the evolution-of-squatters dept.

itwbennett writes "Startup Donuts has set its sights on being a domain-name registry. With $100 million in venture capital in its pocket, Donuts has applied for 307 of the most generic of generic top-level domains. The new domains will be targeted toward specific services, said Jon Nevett, a cofounder and vice president of corporate affairs at Donuts. For example, the .tickets domain would be where Web users could expect to go to buy event tickets. 'There will be more names geared toward what consumers are looking for,' Nevett said."

13 of 239 comments (clear)

  1. A records by DigiShaman · · Score: 4, Insightful

    tickets.domain.com

    Next?

    --
    Life is not for the lazy.
    1. Re:A records by The_Wilschon · · Score: 3, Insightful

      This naming model is bork.bork.bork

      --
      SIGSEGV caught, terminating

      wait... not that kind of sig.
    2. Re:A records by Jeremiah+Cornelius · · Score: 4, Insightful

      !netcom :-)

      Really these domains are useless. Someone in some registrar, somewhere, is going to make a killing, by selling something that decreases in value, with every additional TLD. The businees will quickly dry up, thereafter.

      I will be filtering them, confidently from lookups on my nets. Any of these "TLDs" will also have a regular .com or .org, anyway. They will be located through search, and noone will bother typing any of them - ever.

      --
      "Flyin' in just a sweet place,
      Never been known to fail..."
    3. Re:A records by datavirtue · · Score: 5, Insightful

      No, everything is done through search. Domain names are not as important as they used to be. It is about status and credibility anymore. Consumers are not going to navigate to the .tickets tld to find tickets for christ's sake, they are going to pop open google and fucking type "tickets."

      --
      I object to power without constructive purpose. --Spock
  2. AOL Keywords by jmorris42 · · Score: 5, Insightful

    Everything old comes back it seems. Why does this look exactly like AOL Keywords reborn?

    We know nobody will be bothering registering subdomains on these turds. It will just be 'tickets' resold to the highest bidder.

    --
    Democrat delenda est
    1. Re:AOL Keywords by DanTheManMS · · Score: 4, Insightful

      Sadly, we already have AOL Keywords reborn. It's "Go to Facebook.com/AOL_Keyword_Here for more details!"

    2. Re:AOL Keywords by snowraver1 · · Score: 3, Insightful

      The parent comment is not funny - Its insightful.

      I think it's a stupid idea as much as the next poster here, but I really think this is going to play a part in the future. Imagine typing only "google" into the address bar and getting google. Tickets could take you to ticketmaster. It won't be ticketmaster.tickets, it will just be tickets, with a recirect to ticketmaster.com. It's like taking out the www. "www.google.com" becomes "google.com" becomes "google". It also is "exclusive". The barrier to entry is rather high for a non-large organization (100K + yearly fees IIRC, which I may not) It would create a divide between the haves and have nots. The havenots get stuck with putting .com or .net or whatever behind their names.

      The parent nailed it though. Keywords are back baby!

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  3. Can we short them yet? by Xugumad · · Score: 5, Insightful

    > For example, the .tickets domain would be where Web users could expect to go to buy event tickets.

    I regularly start with a TLD and work backwards when I'm looking for things, rather than searching Google...

    *facepalm*

  4. No one memorizes domains anymore by Mitreya · · Score: 5, Insightful

    People use google or another search engine.
    I've seen less-computer-literate people type in the entire URL into google (e.g. open google, and type in cnn.com/search to go to CNN's website)

    1. Re:No one memorizes domains anymore by NeutronCowboy · · Score: 3, Insightful

      Yep. In order to access her yahoo mail, my girlfriend still brings up a browser with google as the home page, then types in Yahoo Mail. And she's not the only one. I die a little every time I see that.

      The tech savvy people use bookmarks - or anything more complex than that. The tech illiterate people just punch in the site into a search engine, and then click on the first result. Both approaches make the approach of this company completely useless.

      --
      Those who can, do. Those who can't, sue.
    2. Re:No one memorizes domains anymore by 1u3hr · · Score: 5, Insightful

      my girlfriend still brings up a browser with google as the home page, then types in Yahoo Mail. And she's not the only one. I die a little every time I see that.

      It's not actually a dumb thing to do. Of course, if you have bookmarked a site, you use that. But if it's not your PC and you want a page with some degree of security -- mail, banking, Amazon, etc -- if you just type in the URL, you have the risk of making a typo and hitting a phishing site. If you type the URL into Google, the top link is usually what you intended to type, even if you made such a mistake. If the site is malware, you'll usually see indications of that in the links too.

  5. Specific TLDs = Phisher's paradise by Darkness404 · · Score: 5, Insightful

    The more TLDs we create, the more opportunities there are for Phishers. For example, let's say there is a hypothetical TLD for .bank . And so someone registers Bankofamerica.bank as a phishing site. Well, lets say there is another one that is .finance, etc. So now as a precaution if you are Bank of America you have to register bankofamerica.com, .org, .net, .us, .bank, .finance, etc. all to redirect to your main site to stop phishers. Now then you've got to worry about typos... etc.

    What's wrong with just having .org, .net, .com, a handful of others and then country coded ones?

    --
    Taxation is legalized theft, no more, no less.
  6. I hope they do not start to put limit on the Net by Taco+Cowboy · · Score: 3, Insightful

    What I am afraid is, after ICANN granted the ".tickets" GTLD, someone will find a way to insist that if you want to sell tickets, any kind of tickets, online, you have to sell 'em through one of those ".tickets" domains

    My sincere hope is that nobody would do that. But then, when big money is involved, who knows ?

    --
    Muchas Gracias, Señor Edward Snowden !