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Startup Applies For 307 GTLDs

Posted by Soulskill on from the evolution-of-squatters dept.

itwbennett writes "Startup Donuts has set its sights on being a domain-name registry. With $100 million in venture capital in its pocket, Donuts has applied for 307 of the most generic of generic top-level domains. The new domains will be targeted toward specific services, said Jon Nevett, a cofounder and vice president of corporate affairs at Donuts. For example, the .tickets domain would be where Web users could expect to go to buy event tickets. 'There will be more names geared toward what consumers are looking for,' Nevett said."

28 of 239 comments (clear)

  1. A records by DigiShaman · · Score: 4, Insightful

    tickets.domain.com

    Next?

    --
    Life is not for the lazy.
    1. Re:A records by Anonymous Coward · · Score: 5, Funny

      No. The best website for selling tickets should be tickets.tickets.tickets

    2. Re:A records by Anonymous Coward · · Score: 3, Funny

      Doesn't seem very enthusiastic. Maybe the next step ICANN should take is exclamation marks?

      tickets!tickets!tickets!

    3. Re:A records by Anonymous Coward · · Score: 5, Funny

      Quick... someone get developers.developers.developers! All the monkeyboy videos you could ask for.

    4. Re:A records by MightyMartian · · Score: 3, Funny

      You mean we get to return to bang paths! Awesome.

      --
      The world's burning. Moped Jesus spotted on I50. Details at 11.
    5. Re:A records by Nidi62 · · Score: 5, Funny

      A perfect site for listing monster truck rallies would be sunday.sunday.sunday

      --
      The only thing necessary for evil to triumph is for it to be pitted against a slightly greater evil
    6. Re:A records by The_Wilschon · · Score: 3, Insightful

      This naming model is bork.bork.bork

      --
      SIGSEGV caught, terminating

      wait... not that kind of sig.
    7. Re:A records by Jeremiah+Cornelius · · Score: 4, Insightful

      !netcom :-)

      Really these domains are useless. Someone in some registrar, somewhere, is going to make a killing, by selling something that decreases in value, with every additional TLD. The businees will quickly dry up, thereafter.

      I will be filtering them, confidently from lookups on my nets. Any of these "TLDs" will also have a regular .com or .org, anyway. They will be located through search, and noone will bother typing any of them - ever.

      --
      "Flyin' in just a sweet place,
      Never been known to fail..."
    8. Re:A records by themaneatingcow · · Score: 5, Funny

      There's a huge legal coming over who owns girls.girls.girls.

      So the lawyers are all ejaculating over this? A reasonable assumption, I'd say...

    9. Re:A records by datavirtue · · Score: 5, Insightful

      No, everything is done through search. Domain names are not as important as they used to be. It is about status and credibility anymore. Consumers are not going to navigate to the .tickets tld to find tickets for christ's sake, they are going to pop open google and fucking type "tickets."

      --
      I object to power without constructive purpose. --Spock
    10. Re:A records by brendank310 · · Score: 4, Funny

      And a real estate web site would naturally be location.location.location

  2. AOL Keywords by jmorris42 · · Score: 5, Insightful

    Everything old comes back it seems. Why does this look exactly like AOL Keywords reborn?

    We know nobody will be bothering registering subdomains on these turds. It will just be 'tickets' resold to the highest bidder.

    --
    Democrat delenda est
    1. Re:AOL Keywords by DanTheManMS · · Score: 4, Insightful

      Sadly, we already have AOL Keywords reborn. It's "Go to Facebook.com/AOL_Keyword_Here for more details!"

    2. Re:AOL Keywords by snowraver1 · · Score: 3, Insightful

      The parent comment is not funny - Its insightful.

      I think it's a stupid idea as much as the next poster here, but I really think this is going to play a part in the future. Imagine typing only "google" into the address bar and getting google. Tickets could take you to ticketmaster. It won't be ticketmaster.tickets, it will just be tickets, with a recirect to ticketmaster.com. It's like taking out the www. "www.google.com" becomes "google.com" becomes "google". It also is "exclusive". The barrier to entry is rather high for a non-large organization (100K + yearly fees IIRC, which I may not) It would create a divide between the haves and have nots. The havenots get stuck with putting .com or .net or whatever behind their names.

      The parent nailed it though. Keywords are back baby!

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  3. List? by WrongSizeGlass · · Score: 4, Interesting

    Is there a list of the 307 gTLD's? Isn't this story less than complete without it?

    1. Re:List? by D'Sphitz · · Score: 3, Interesting

      After looking through the list I am surprised at how few of them caught my eye. At $185k a pop I thought, wrongly, that the list would be of a bit higher quality than your typical domain name goldrush when a new tld is released, but I'm not sure there are really any on that list that I would consider registering a domain with. The only ones I wouldn't mind are .web and .tech, but I'm rather indifferent when we've always had a tld (.net) that encompasses both of those.

      Many just don't sound right, like .dog, the only domain names I can come up with that don't sound ridiculous followed by "dot dog" are generic types of dogs, like sheep.dog or hunting.dog, and even then the singular doesn't make any sense, hunting.dogs sounds much better. .sport is another WTF, whoever ends up with blood.sport may be content, but there's nothing after that. And .website is great for those times when you don't know if the website you're on is a website.

      .sex and .porn were entirely predictable, and I have no doubt that .rocks and .sucks sites will soon plague us all, but I think .inc and .llc are maybe the biggest winners so far, as a .com alternative they should rake in big bucks, but it makes me wonder why we didn't have these 20 years ago.

      I wish they whould have restricted it to 4 chars max, maybe even 3, the majority of this is more .travel and .museum tlds that will be about as successful.

      My biggest surprise is that the two things I most expected to happen did not, at least not yet. I thought for sure that the MLB, NFL, NBA, NHL at a minimum would be the first in line. It seems like a natural fit to have yankees.mlb, patriots.nfl, etc, it looks like .MLS is the only one so far. And that there would be some common file extensions registered like .txt, .exe, .ttf, .pdf, .zip, and seriously no .mp3 ?

      And still no indication of a clownpenis.fart any time soon...

  4. Can we short them yet? by Xugumad · · Score: 5, Insightful

    > For example, the .tickets domain would be where Web users could expect to go to buy event tickets.

    I regularly start with a TLD and work backwards when I'm looking for things, rather than searching Google...

    *facepalm*

    1. Re:Can we short them yet? by WrongSizeGlass · · Score: 3, Funny

      > For example, the .tickets domain would be where Web users could expect to go to buy event tickets.

      I regularly start with a TLD and work backwards when I'm looking for things, rather than searching Google...

      *facepalm*

      You're in luck! Google registered the .google TLD so you can start your Google search by using the TLD!

    2. Re:Can we short them yet? by hairyfish · · Score: 4, Interesting

      I regularly start with a TLD and work backwards when I'm looking for things, rather than searching Google...

      *facepalm*

      Yeah I never really understood the logic here. The best site for searching isn't search.com, the best site for porn isn't porn.com, the best site for buying books isn't books.com, and we all know the best social networking site isn't socialnetwork.com. In fact I'm struggling to think of even one case where the name of a TLD actually is the best site in it's category? I don't understand why anyone would pay a premium for a TLD when it is demonstrated to make no difference to the success of your site?

  5. No one memorizes domains anymore by Mitreya · · Score: 5, Insightful

    People use google or another search engine.
    I've seen less-computer-literate people type in the entire URL into google (e.g. open google, and type in cnn.com/search to go to CNN's website)

    1. Re:No one memorizes domains anymore by NeutronCowboy · · Score: 3, Insightful

      Yep. In order to access her yahoo mail, my girlfriend still brings up a browser with google as the home page, then types in Yahoo Mail. And she's not the only one. I die a little every time I see that.

      The tech savvy people use bookmarks - or anything more complex than that. The tech illiterate people just punch in the site into a search engine, and then click on the first result. Both approaches make the approach of this company completely useless.

      --
      Those who can, do. Those who can't, sue.
    2. Re:No one memorizes domains anymore by 1u3hr · · Score: 5, Insightful

      my girlfriend still brings up a browser with google as the home page, then types in Yahoo Mail. And she's not the only one. I die a little every time I see that.

      It's not actually a dumb thing to do. Of course, if you have bookmarked a site, you use that. But if it's not your PC and you want a page with some degree of security -- mail, banking, Amazon, etc -- if you just type in the URL, you have the risk of making a typo and hitting a phishing site. If you type the URL into Google, the top link is usually what you intended to type, even if you made such a mistake. If the site is malware, you'll usually see indications of that in the links too.

    3. Re:No one memorizes domains anymore by Qzukk · · Score: 3, Informative

      http://searchenginewatch.com/article/2051199/Facebook-Login-Fiasco-Demonstrates-Challenge-in-Competing-with-Google

      You're welcome.

      --
      If I have been able to see further than others, it is because I bought a pair of binoculars.
  6. Wasn't this supposed to be for trademarked brands? by Khopesh · · Score: 3, Interesting

    I really hope they revise this back to its original intent of corporate brands rather than generics.
    Then again, one could argue that domains have become brands rather than the other way around, e.g. "flowers.com," which has no meaning without the TLD, so I suppose you could indeed have DotFlowers for the *.flowers TLD.
    Wow, this is messy.

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  7. Specific TLDs = Phisher's paradise by Darkness404 · · Score: 5, Insightful

    The more TLDs we create, the more opportunities there are for Phishers. For example, let's say there is a hypothetical TLD for .bank . And so someone registers Bankofamerica.bank as a phishing site. Well, lets say there is another one that is .finance, etc. So now as a precaution if you are Bank of America you have to register bankofamerica.com, .org, .net, .us, .bank, .finance, etc. all to redirect to your main site to stop phishers. Now then you've got to worry about typos... etc.

    What's wrong with just having .org, .net, .com, a handful of others and then country coded ones?

    --
    Taxation is legalized theft, no more, no less.
  8. slash slash slash dot dot dot by countach · · Score: 5, Funny

    What about the long time dream of this web site to have a .DOT domain? So that we can have:

    http: slash slash slash dot dot dot

    ( http://slashdot.dot/ )

  9. I hope they do not start to put limit on the Net by Taco+Cowboy · · Score: 3, Insightful

    What I am afraid is, after ICANN granted the ".tickets" GTLD, someone will find a way to insist that if you want to sell tickets, any kind of tickets, online, you have to sell 'em through one of those ".tickets" domains

    My sincere hope is that nobody would do that. But then, when big money is involved, who knows ?

    --
    Muchas Gracias, Señor Edward Snowden !
  10. Re:I hope they do not start to put limit on the Ne by EdIII · · Score: 3, Interesting

    It's not like they are sticking to the rules about .org and .net, so I don't think they would mandate you need a .tickets to sell tickets.

    Mandating that you would have to purchase one would only make sense if you needed help to sell out the space. With asshat squatters and speculators I sincerely doubt they will have problems selling it.