Why Young Males Are No Longer the Most Important Tech Demographic

An anonymous reader writes "The Atlantic has an article discussing how 18- to 35-year-old males are losing their place as the most important demographic for tech adoption. 'Let me break out the categories where women are leading tech adoption: internet usage, mobile phone voice usage, mobile phone location-based services, text messaging, Skype, every social networking site aside from LinkedIn, all Internet-enabled devices, e-readers, health-care devices, and GPS. Also, because women still are the primary caretakers of children in many places, guess who controls which gadgets the young male and female members of the family get to purchase or even use?' The article points out that most of the tech industry hasn't figured this out yet — perhaps in part to a dearth of women running these companies."

Comments

Re:This is hardly news

[Gr8Apes]

There was a study that there are about 4% of the population that are true multi-taskers. The tests were done regarding cell phone talking and driving. I do believe that a small group can do more than one task at a time, such as typing this message and holding a conversation.