Intel To Launch TV Service With Facial Recognition By End of the Year

MojoKid writes "Despite television being a rather tough nut to crack, Intel is apparently hoping that its upcoming set-top box and subscription service will be its golden ticket to delivering more Intel processors to the living room. The service would be a sort of specialized virtual cable subscription that would combine a bundle of channels with on demand content. So what's Intel's killer feature that distinguishes it from the vast and powerful competition? Granular ratings that result in targeted ads. Intel is promising technology in a set-top box that can distinguish who is watching, potentially allowing Intel to target advertising. The technology could potentially identify if the viewer is an adult or a child, male or female, and so on, through interactive features and face recognition technology."

Comments

1984 much?

[Anonymous Coward]

Because what we *really* need in the world is a TV that watches you...

I wonder what it thinks my cats like

[Rene S. Hollan]

So, a cat food commercial will be presented whenever one of my cats enters the room?

Re:I wonder what it thinks my cats like

[arth1]

No, your cats likely buy very little cat food.

They'll already have your grocery bills, whether they be through paying with a card or by using a "rebate" card, so they'll already know that it's you who buy cat food, so they will show the ads when you enter the room.

Oh, and that search you did for "pregnancy risk" the other day? Unencrypted through your cable modem, by the same provider as your cable TV? With a contract giving them a right to monitor all traffic? Expect to see a lot of diapers and baby food commercials for the next couple of years.

Welcome to Ayn Rand's world. Please take a seat (great couch cleaning service starting at $5.99) and relax.

Re:I wonder what it thinks my cats like

[Rene S. Hollan]

I pay cash for cat food, so by seeing me the system will not know that I buy cat food. But, by seeing my cats, it could infer that I buy cat food.

wait

[Fusen]

why would any customer want this?

Re:wait

[TheGratefulNet]

people are idiots; they will trade their privacy for a 'goodie'.

some goodie will be presented. discounts or some motivator. it will be very cheap and laughable but people will sell their souls for bullshit token items. ever see a stampede at trade shows for the give-aways that are 'cool' ? same deal, here.

go to slickdeals (site) and watch how many people sign up for emailings from companies or will fill out lengthy forms to get a token piece of junk or a $10 discount on something. they'll give lots of info away and not even care. they'll justify it with 'but I'm getting this neat thing for free! its FREE. how can that be bad?'

that is a prevalent form of modern thinking. at least in the consumer age (20's 30's).

we already accept cameras at nearly every traffic light. in the UK, its more invasive than that. people tolerate loss of privacy.

I weep for us, because we value it so little and are quickly willing to sell it out for virtually nothing. once gone, its gone, too.

Re:wait

[Anonymous Coward]

I'm sure that'll happen, just like paying for cable means TV is ad free.

wear a mask

[ozduo]

3d print your fathers face and kids will see adult content

Two words

[NoNonAlphaCharsHere]

Electrical tape. Same as for obnoxiously bright LEDs.

Re:The marketing dweeb bastards won't quit

[bbecker23]

It's worse than that. Imagine the enhanced DRM this would enable. "Sorry, We have detected more than the allotted number of audience members. Your account has been charged $9.99 per extra viewer."