Which Fading Smartphone Company Is More Valuable To Microsoft, RIM Or Nokia?
colinneagle writes "Nokia and RIM, the two former leaders in the early smartphone market, are now basically at the end stage of their downward spirals. This is an opportunity for Microsoft, which wants to make some inroads in the smartphone market, assuming Microsoft it can play its cards right. The question is which firm is worth more. Both have their values, especially in the patent areas. In terms of just smartphones, Microsoft would probably gain more from RIM, because it could integrate BlackBerry Enterprise Server into its own server products. Nokia, though, is a much older player and probably has a lot more of a patent portfolio. The question then becomes which is an easier purchase. Nokia is a 150-year-old storied company. The Finns may not be too keen to let it go to an American firm. There is the distinct possibility Microsoft acquires both firms and keeps the best of both worlds for hardware. But where does that leave OEM partners like LG, HTC and ZTE?"
This is because RIM is 'corporate' orientated, so its a natural for Microsoft. Nokia, is consumer oriented ( Apple's territory )
But, considering all their handset technology is different, would it be wroth the trouble/money just to get the BES, that wont work with a windows phone anyway?
More likely they will both just fade away and someone like Google will grab the patents just before they go under water forever.
---- Booth was a patriot ----
MS already owns Nokia
Just buy both in a two for one sale!
I dont see MS benefiting for buying either. MS has gotten what it needs from its deal with Nokia. If WP doesnt do well under Nokia, RIM isnt going to help.
"But where does that leave OEM partners like LG, HTC and ZTE?"
The same place where every Microsoft partner ends up.
Why buy at all? Not everyone has to be like Apple.
People think this stuff is easy - but Nokia's having issues and it's 150 years old. RIM knew its market too. Why would Microsoft be any different?
Apple makes it look easy, but it isn't. Look at the corpses strewn behind the iPhone, iPod, and iPad and you'll see some of the best companies of the era. And Apple has just started, or so they'd lie you to think.
IF windows 8 tanks?
What is this "IF" word? An acronym for Inevitable Future?
Sig Battery depleted. Reverting to safe mode.
I worked for Nokia when the MS alliance was announced. Elop is ex-MS, he brought in some higher management from MS. The company is already drinking the MS kool-aid internally, the takeover is complete in every way except financially. Nokia shareholders would not object to getting the company out of Finland, it's expensive to hire people there and expensive to fire them. Fortunately for MS a whole lot have already been fired.
The premise of the article is that by purchasing a smartphone company then Microsoft would gain assets that will help them gain traction in smartphones. This is simply not going to work and a waste of shareholder assets. Microsoft is not gaining traction with their own phone because the ideas they have that work (or worked) for them on the desktop are not desired by customers looking at mobile phones - but they treat the phone very similarly to the desktop (who wants to have Office capabilities on their phone? no-one). Despite Microsoft generating enormous profits they can't get enough new ideas out that customers want. Buying an ailing smartphone company that also does have enough new ideas is hardly going to help them get new ideas that would affect their smartphone market penetration to the tune of their investment.
IMHO Microsoft should be looking at shoring up its desktop rather than fighting Android (Linux!) and Apple on phones. That battle is pretty much lost for them. By focussing on phones Microsoft seem a bit distracted from their core area of desktop - which has allowed Windows 8 to garner very unfavourable reviews. Concentrate on what you are good at Microsoft! By obsessing over growth they are starting to lose focus, making the new desktop experience worse, and rather than maintaining their high profits they are at risk of negative growth - especially if developers decide Anrdoid desktop or OS X are worthwhile targets for their desktop products (as well as smartphone apps), since the people will also follow. Windows 8 is a muddle of ideas and less suited to the existing users than Windows 7 (hint: tablets and desktops shouldn't have the same experience, one is for content consumption and the other for content creation and their needs are different - don't lose sight of this!).
MS is trying to avoid a future where the move to mobile leaves them behind if they focus only on desktop. The problem for MS is that despite a ten year head start on tablets and phones, they are behind the likes of Apple and Android. Instead of forging a separate effort in mobile, MS has decided to forcibly capture a large number of future mobile developers by pushing them to design for Metro by making Win 8 default to Metro.
Well, there's spam egg sausage and spam, that's not got much spam in it.