Search Tracking Purports To Show Effect of Racism On '08 Election

Hugh Pickens writes "Garance Franke-Ruta writes about a new study of racially charged search terms on Google that aims to predict the effects of the Bradley effect, a theory proposed to explain observed discrepancies between voter opinion polls and election outcomes in some U.S. elections where a white candidate and a non-white candidate run against each other. 'How much we are under-representing people who are intolerant and therefore unlikely to vote for Obama is an open question,' says Andrew Kohut, the president of Pew Research Center. 'I suspect not a great deal, but maybe some. And "maybe some" could be crucial in a tight election.' The study found that the percentage of an area's total Google searches from 2004-2007 that included the racially charged search for the word 'n****r' is a is a large and robust negative predictor of Obama's vote share. 'A one standard deviation increase in an area's racially charged search is associated with a 1.5 percentage point decrease in Obama's vote share, controlling for John Kerry's vote share,' writes Stephens-Davidowitz in the study. The results imply that, relative to the most racially tolerant areas in the United States, prejudice cost Obama between 3.1 percentage points and 5.0 percentage points (PDF) of the national popular vote in the 2008 election. This implies racial animus gave Obama's opponent roughly the equivalent of a home-state advantage, country-wide."

Comments

Looking at it from a different angle

[prisoner-of-enigma]

Considering Obama carried 95%+ of the black vote, I wonder why nobody's bothered to do a study to see how many votes racial intolerance cost McCain. Why is it considered perfectly acceptable to charge one side of the equation with racial intolerance but totally unacceptable to even *consider* looking at the other side for similar -- perhaps even more egregious -- motivations?

And before anyone decides to accuse me of being a shill for McCain, the GOP, or narrow-minded bigots with a racial chip on their shoulder, I thought McCain was a crap candidate and voted Libertarian.

Re:Both Ways

[phantomfive]

In other words, 3% - 5% of blacks voted for Obama because he was black? That would make sense, since it's reasonable to believe some black people are racist too.

The problem I have is this study: it's completely one-sided. It only considers the negative effect his race had on the campaign, whereas it would be just as interesting and important to see the positive effect his race had. For example, he was 'making history' (and he did). Would you rather vote for the guy making history, or the guy trying to stop history?

The thing I like about the study is it's an original and interesting approach to solving the problem. Maybe it can be refined, but I like the idea.