Time Inc. Signs Magazine Deal With Apple

Posted by timothy on Thursday June 14, 2012 @09:56AM from the tradition-be-damned dept.

redletterdave writes "Time Inc., the largest magazine publisher in the U.S., has decided to embrace digital distribution. On Thursday, Time Inc. announced that it will make all of its magazines available over the Newsstand application built by Apple. The agreement was confirmed by Time Inc. CEO Laura Lang and Apple's senior VP of Internet software development Eddy Cue. The two company executives agreed to allow Apple Newsstand users to subscribe to more than 20 magazines owned by Time Inc., including Sports Illustrated, People, and Entertainment Weekly."

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Time embraced digital distribution long ago by tomhath · 2012-06-14 10:14 · Score: 5, Insightful

Time already offers digital subscriptions. All this does is add the ability to subscribe through Newsstand. A nice win for Apple, but it sounds like Time got the concessions they wanted in order to make the deal.