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Why Intel Needs Smartphones More Than They Need Intel

An anonymous reader writes with this excerpt from ZDNet: "The launch of the Orange San Diego, the first handset using an Intel Atom processor, marks a big milestone for the chipmaker: it's finally in the smartphone market. But does the market need Intel at all? ... Intel's scale and the reach of its other divisions gives [Mike] Bell's smartphone unit a boost; for example, it can reuse code optimizations for Atom done by the desktop team. ... Even so, the smartphone team has got a tough job on its hands — but it's one Intel has to tackle, according to Carolina Milanesi, mobile analyst at Gartner. 'This is certainly an attack strategy for Intel. The smartphone market is so large now that they need a piece of the pie,' she said. But will consumers care whether their handset runs on an Intel chip? Bell conceded that aside from the tech-savvy, most people probably don't know which chip is inside their phone. It's likely, given the lack of advertising on this, that most probably don't care — making Intel's job even harder."

3 of 134 comments (clear)

  1. Why Humans Need Earth by l0ungeb0y · · Score: 5, Funny

    ... more than Earth needs humans and why Microsoft needs PCs more than PCs need Microsoft
    and even *gasp* why mammals need air more than air needs mammals

    Stay tuned for more insightful and thought provoking statements here on El Slashdotto!

  2. That's crazy! by cvtan · · Score: 4, Funny

    Smartphones need Intel as much as photography needs Kodak!!

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    Sorry, but gray text on gray background is making my eyes bleed.
  3. Re:Games? by ThePhilips · · Score: 4, Funny

    At best, an Intel phone will be no different than a ARM one, and at worst it will just add an extra bit of frustration.

    You forget the "Intel Inside" stickers.

    Promotional stickers is something mobile phones still sorely lacking.

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    All hope abandon ye who enter here.