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Why Intel Needs Smartphones More Than They Need Intel
An anonymous reader writes with this excerpt from ZDNet:
"The launch of the Orange San Diego, the first handset using an Intel Atom processor, marks a big milestone for the chipmaker: it's finally in the smartphone market. But does the market need Intel at all? ... Intel's scale and the reach of its other divisions gives [Mike] Bell's smartphone unit a boost; for example, it can reuse code optimizations for Atom done by the desktop team. ... Even so, the smartphone team has got a tough job on its hands — but it's one Intel has to tackle, according to Carolina Milanesi, mobile analyst at Gartner. 'This is certainly an attack strategy for Intel. The smartphone market is so large now that they need a piece of the pie,' she said. But will consumers care whether their handset runs on an Intel chip? Bell conceded that aside from the tech-savvy, most people probably don't know which chip is inside their phone. It's likely, given the lack of advertising on this, that most probably don't care — making Intel's job even harder."
Even Apple? "EVEN"???
Way to out yourself as a rabid Apple hater.
People with any sort of clue who dislike Apple will typically pay reverence to the sheer brilliance of their Marketing. Because those who know what Marketing is are well aware that it's not just memorable meme-generating Ads like their 1984 commercial or "I'm a Mac" -- but playing to and satisfying the needs of the Market. You know -- "The Market", where the word Marketing comes from?
It's Marketing that caused them to create the iPad, which killed the MP3 player market. It's Marketing that gave rise to first the iPhone and then the iPad -- which have been ripped off to hell and back by Google, Samsung and other companies. It's Marketing that gave rise to an "Ultra-thin Ultra-Portable Ultrabook" -- ohh wait -- that's what all the RIP-OFF artists are calling their "brought to you by Intel" wanna be knock-offs of the Macbook Air. It's Marketing that caused them to look at the upsurge of users buying Mac Minis and OS X Server that caused them to create the Mac Mini Server product.
And it's Marketing that caused them to come up with a product that catered to a Target Market of Home Computer Enthusiasts who wanted to putter around with an all-in-one main board and chipset.
You fanboys who come here and spouting your rabid Pro-Linux crap while shitting on Apple show no respect for a company that had a major hand in INVENTING the PC Hobbyist Era and who have contributed significantly to modern computing.
And it's their fucking MARKETING that caused them to come up with their advances and innovations by looking at what people wanted before they knew they wanted it based upon what they were doing with what they had. And it's their marketing to the Consumer that forces them to look at offering the minimum viable product they can to offer to consumers who may not want or may not be able to afford their more high end products such as their Pro series of products.
Conversely, it's their continued demonstration of their lack of ability to cater to the Enterprise Market that caused them to first lose to Microsoft and more recently, to kill off the XServe and likely future kill of the Mac Pro to focus on their core strengths: Consumer Products and Marketplaces.