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Microsoft To Sell Its Own Windows RT Tablet

Glasswire writes "ComputerWorld reports that Microsoft will announce a Microsoft-branded tablet on Monday running the Win RT (ARM-based) subset version of Win 8. MSFT choose not to offer a x86 Win 8 version, which could have given them a performance advantage over ARM-based Apple iPads. A PCMag opinion piece titled 'A Microsoft Tablet Would Be Dumb' says, 'The only real reason to introduce a Microsoft-branded tablet is because Microsoft couldn't get anyone else to make a Windows RT tablet.' No reaction yet from Microsoft's system OEM customers that it will now be competing with."

15 of 288 comments (clear)

  1. The light dawns by overshoot · · Score: 5, Insightful

    That helps clear up the mystery of why MSFT raised the price of RT for OEMs.

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    Lacking <sarcasm> tags, /. substitutes moderation as "Troll."
  2. Re:Huh? by unixisc · · Score: 5, Interesting

    As the GP pointed out, if Google can buy Motorola and own the Xoom and the RAZR, what's wrong w/ Microsoft having its own tablet or phone? In fact, given that most OEMs sub-contract that work out to the likes of Foxconn, LiteOn and other actual manufacturers in China and Taiwan, does Microsoft have anything to lose by doing exactly that, getting someone to make a tablet specifically for them, and then putting their logo on it? They're not even making it, so the end product will be no better nor worse than other vendors. Only difference will be Windows RT vs Android vs iOS, but that's a real Microsoft vs Google vs Apple differentiator.

    Particularly given that since they want to price it higher than either Apple or Google/Mot, chances are that no vendor would want to bat for them w/ such a market disadvantage. So Microsoft is probably pitching this themselves, hoping that their brand name will help sell it.

    Only odd decision of theirs, though - they'd have done better to have gone w/ either Medfield or Fusion, rather than ARM.

  3. Re:This summary is terrible by Daniel+Dvorkin · · Score: 5, Informative

    "MSFT choose"? Seriously?

    Using business and other organizational names as collective rather than singular nouns is more common in British than in American English, but both usages are increasingly acceptable on both sides of the Atlantic. Your objection is silly, unless of course you're complaining about the use of the stock ticker symbol in place of the company name, which I agree is an abomination.

    --
    The correlation between ignorance of statistics and using "correlation is not causation" as an argument is close to 1.
  4. At $80+ OEM cost only Microsoft can afford to... by guidryp · · Score: 5, Insightful

    If previous reports of >$80 for OEM WinRT are correct, only Microsoft can reasonably afford to build low end Windows RT tablets, as the $80 becomes prohibitive software cost for low end tablets (where WinRT will compete). For Microsoft it is just inter-divisional funny money.

    How do HW OEMs compete with a $200 Kindle Fire (or rumored Google Branded $200 tablet) when saddled with $80+ OS?

  5. Re:Why not Windows 8? by Glasswire · · Score: 5, Interesting

    From the post: "...running the Win RT (ARM-based ) subset version of Win 8."
    Clearly implies Win RT is based on Win 8, but a subset, since you cannot run legacy Win apps and is missing many other full Win 8 features.
    Full Win8 is only available in x86 version.

  6. This isn't a troll just an observation by Grayhand · · Score: 5, Insightful

    Why is it that Microsoft can't seem to do anything until some one else does it and it's usually Apple? Apple used a windows environment before Microsoft. Zune came after virtually everyone else had a music player so it never had much of a chance. Now they suddenly decide it's time to get into tablets? FYI there are other examples, just making a point. Just seems like a poor business model to wait until market saturation to launch a product. If Apple launches a TV can we expect a Microsoft TV a few years after? I didn't include things like a portable OS because they have tried that before but it didn't take off where as Android and iOS have done well. They just seem to wait until others take the risk then get their feet wet once the pool is full.

    1. Re:This isn't a troll just an observation by wvmarle · · Score: 5, Insightful

      I don't have the feeling that the tablet market is exactly saturated. Sure there are many players, but it's a fast growing market, and there is definitely place for more players.

      Whether MS has what it takes to compete in that market, that's a totally different matter.

      And by the way, Apple launched their first-ever mobile phone offering in a mature, and far more saturated market than the tablet market is now. I can't say they didn't do well. So launching a new product in a saturated market is not a recipe for failure - you just have to offer something good that can compete with the rest.

      That the Zune was a flop was not because the digital music player market was saturated, it was more because it was a lesser offering than the iPod.

  7. Re:Well, what do you expect? by starless · · Score: 5, Funny

    This is ./ , what doe you expect from us you...you...Anonymouse Coward!

    dotslash?
    Is that slashdot's evil counterpart from a parallel universe?

  8. Re:x86 please by l0ungeb0y · · Score: 5, Informative

    No -- you want administration tools that you can use to manage an enterprise's corral of tablets and smartphones. Surprisingly, Apple offered this for the iPhone years ago as part of their OS X Server package that allowed for the adding/removing of apps and permissions for all registered devices on the network. Not sure if it still exists in Lion Server -- but it stands to reason it should.

    Expecting them to come up with a brand new Tablet OS just for your IT dept needs did give me a chuckle though.
    But rest assured, I'm sure they'll rip-off Apple (as usual) and come up with a device administrator for you to play with.

  9. Re:This summary is terrible by Nerdfest · · Score: 5, Insightful

    The stock symbol usage seems to come from those who have started thinking the worth of a company whose product you use is not the product but the value of the company. Personally, I think a company that makes obscene boatloads of money is charging too much.

  10. Re:Well, what do you expect? by Anonymous Coward · · Score: 5, Funny

    Yeah, over there it's a well edited, properly moderated, fully functioning technology discussion website. It also has a goatee.

  11. Re:Huh? by UnknowingFool · · Score: 5, Interesting

    My understanding if Google charged for Android and if Google didn't allow OEMs to modify Android then there would be more outcry. Android isn't quite free as Google gets their money from advertising and services and Google is starting to put in more requirements for Android. The main worry here is that OEMs have to pay for Win RT. MS will pay nothing and will be at an advantage in terms of cost. The latest rumor is $80 per tablet. For a $500 tablet, that is a significant amount of money. Second is that MS can relax requirements for themselves for Win RT which OEMs cannot do.

    Besides screwing over OEMs, what else does MS can do? Many OEMs are still a little miffed about Zune where they supported PlaysForSure for years trying to battle Apple only to have MS abandon them with Zune only DRM that locked them out of the market. While music is no longer DRM laden, video and books still have DRM attached.

    The last thing is MS has not been very successful at hardware. Sure mice and keyboards are okay. But Zune was a flop. Kin was a flop. Xbox is finally in the black of almost 9 years of being supported by Windows and Office revenue. If Xbox was a separate company they would have had to declare bankruptcy or leave the business like NEC and Sega.

    --
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  12. Re:Huh? by rgbrenner · · Score: 5, Interesting

    Google pulled something off? They have a near monopoly with their search engine. Let's see.. what else... oh.. a few people use gmail... and... ????

    Stuff that has failed:
    Google+
    Google X (google rebranded with an OSX theme.. it lasted a day)
    Google catalog
    web accelerator
    Google Video (this was going to whip YouTube... planb was apparently to just buy youtube)
    google answers - pay us $10 to answer a question for you researched using google
    google wave
    wiki search
    google audio ads
    google dodgeball (like foursquare)
    jaiku (like twitter)
    google notebook
    google pagecreator
    google buzz
    froogle
    google coupons
    voice search
    google viewer (instead of search results page... display them like a slideshow)
    google checkout
    print ads
    realtime search
    google labs
    google lively
    orkut
    friend connect
    google latitude
    knol
    google health
    igoogle
    google click-to-call
    google sidewiki
    goog-411
    google tv
    google radio ads
    google shared stuff (bookmarking site)
    searchmash
    google search timeline
    google bookmark lists
    google desktop
    fast flip
    google pack
    google web security
    image labeler
    subscribed links
    app inventor
    City Tours
    Google Breadcrumb
    Google News Timeline
    Google Sets
    Google Squared
    Google Talk Guru
    Image Swirl
    Places Directory
    Realtime Mytracks
    Script Converter
    Sputnik.

    OK.. that's enough for now. There's more... that's just what I could remember + what i could find in 5 mintues.

    Why would anyone count on google to pull off *ANY* project over Microsoft. At least Microsoft has more than 1 profitable project.

  13. Er ..... a little bit selective? by Anonymous Coward · · Score: 5, Insightful

    Search
    Adwords
    Adsense
    Gmail
    Youtube
    Google Docs
    Maps
    Android
    Chrome
    Google Earth
    Analytics
    Blogger

    Anyone who can beat Microsoft comprehensively at browsers, phone OSs, and search shouldn't be dismissed.

  14. Re:Huh? by DanFelixPierce · · Score: 5, Informative

    "There are 30 million active Xbox Live accounts, which must make them a great deal of pure profit."

    Go to http://www.microsoft.com/investor/EarningsAndFinancials/Earnings/PressReleaseAndWebcast/fy12/Q2/default.aspx Here you can look at their financial statements for the last few years. Check the line item that shows the Operating income for the Entertainment and Devices Division on the statments going back to 2004. I put together a table:
    2004 (1,220)
    2005 (391)
    2006 (1,284)
    2007 (1,892)
    2008 497
    2009 169
    2010 618
    2011 1,324
    At the end of fiscal year 2011, the entertainment and devices division was still about $2.2 billion in the hole. Now the first two quarters of 2012 were good( a total of $880 million) but look here: http://www.microsoft.com/investor/EarningsAndFinancials/Earnings/PressReleaseAndWebcast/FY12/Q3/default.aspx They lost $229 million this past quarter. That means they are still about $1.5 billion in the hole on this little Xbox venture. And with their Online services consistently losing money( in the billions), they better hope Windows Phone 7 and Windows 8 are huge this year.