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Microsoft's Surface Caught Windows OEMs By Surprise

MojoKid writes "Microsoft's Surface isn't just an attempt to take on the iPad or an articulation of MS's independent design philosophy — it's a fundamental threat against the OEMs who've spent decades as Microsoft's partners and collectively destroyed the industry's perception of the PC as a high-value product. The adversarial roots run deep. Microsoft didn't tell its partners about Surface until three days before the event and gave only the most minimal details on the product. Only the largest vendors even got a phone call; Asus and Acer, the 4th and 5th largest PC manufacturers worldwide, have stated that they had no idea anything was coming. For OEMs who have spent decades working in lock-step with Redmond, that's deeply unsettling."

3 of 565 comments (clear)

  1. Re:Don't Need the Help by MashupGuy · · Score: -1, Troll

    And hell, this is commented as somehow "wrong". How wrong is it compared to Google buying out one of the largest Android manufacturer Motorola Mobility? It's even more bullshit from Google's front.

  2. Re:Not their first attempt at this by jedidiah · · Score: -1, Troll

    Yeah... 2nd best selling console.

    That's 2nd out of a race of 3 consoles.

    You might as well give Microsoft a ribbon that says "participant".

    Lies, damn lies, and Microsoft marketing...

    --
    A Pirate and a Puritan look the same on a balance sheet.
  3. Re:Doesn't matter... by kqs · · Score: 0, Troll

    They buy iPads because everyone else has an iPad, and they don't want to get left behind.

    Protip: Whenever you think that you are smart and everyone else is a sheep, the way to spot the idiot is to look in a mirror.