Sexy Female Scientist Video Draws Fire

sciencehabit writes "A new video released by the The European Commission — ostensibly aimed at getting girls interested in science — is drawing widespred condemnation from around the web for its depiction of female scientists as sexy models strutting into the frame in high heels and short skirts. A male scientist watching them from behind his microscope doesn't seem to mind that none of them are wearing safe lab attire—he just pops his glasses on for a better look. The rest of the video is a mish-mash of heels, nail polish, lipstick, and sexily smoldering Erlenmeyer flasks, arbitrarily punctuated by girly giggles." The Commission denies that the video (since pulled) was a parody, but they've certainly set the bar high for anyone who wanted to make an actual parody.

Comments

First of all

[mapkinase]

Why does anybody want to advertise this way?

Does science career needs THIS type or any type of advertising?

People who go to science and people who science need to go into science, have completely different channels of getting into science, being highborn for example (science is one of the most hereditary professions in the world).

Science does not need extra people, science does not need advertising.

If science had a want in people, postdocs won't be living on meager 50K a year salary, grown 35 old men with beards and wives.

Why don't European commission advertise food serving industry, the situation seems quite deplorable there?