Microsoft Buys Yammer For $1.2 Billion
itwbennett writes "Confirming the rumor that emerged earlier this month, Microsoft has bought enterprise social networking software maker Yammer for $1.2 billion. Yammer will become part of Microsoft's Office Division." If you're not familiar with Yammer, it's essentially a messaging system that gives more control to administrators than does using an outside company's service, like AOL's AIM. "Enterprise social networking software," as Wikipedia explains it, means that Yammer "is used for private communication within organizations or between organizational members and pre-designated groups, making it an example of enterprise social software. ... Access to a Yammer network is determined by a user's Internet domain, so only those with appropriate email addresses may join their respective networks."
So what is Yammer for?
Maybe it's for helping bosses to feel less jealous of your Facebook account, so they don't have to demand its password?
*rimshot*
Probably for buying out and shutting down a potential competitor?
Or maybe they've got good Mac integration, since MS's Lync support on Mac is sort of half-there (it's basically just Communicator, there's no group support, etc.).
- chrish
It is basically an internal Twitter for a company. At least for larger companies, you have upper management giving out tweets (or yams or whatever they want to call them) until they get bored with it. Low-level employees are afraid to write anything interesting out of a fear of accidentally writing something management will get upset about. So you get to see a few boring posting from upper management and that's about it.
Take away the fear and it would be a good internal tool for a company. However, there is no barrier to entry for competitors.
And that was my experience with Yammer.
Except for ending slavery, the Nazis, communism, & securing American independence, war has never solved anything.