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When Your e-Books Read You
theodp writes "'Perhaps nothing will have as large an impact on advanced analytics in the coming year as the ongoing explosion of new and powerful data sources,' writes Bill Franks in Taming The Big Data Tidal Wave. And one of the hottest new sources of Big Data, reports the WSJ's Alexandra Alter in Your E-Book Is Reading You, is the estimated 40 million e-readers and 65 million tablets in use in the U.S. that are ripe for the picking by data scientists working for Amazon, Apple, Google, and Barnes & Noble. Some privacy watchdogs argue that e-book users should be protected from having their digital reading habits recorded. 'There's a societal ideal that what you read is nobody else's business,' says the EFF's Cindy Cohn."
With something you have already natively: Your hosts file!
I use custom hosts in the following ways (see my 'p.s.' below, in detail, for your reference) to COMPLIMENT & OVERCOME PROBLEMS IN DNS & OTHER MECHANISMS LARGELY & more efficiently!
Custom hosts files gain me the following benefits (A short summary of where custom hosts files can be extremely useful):
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1.) Blocking out malware/malscripted sites
2.) Blocking out Known sites-servers/hosts-domains that are known to serve up malware
3.) Blocking out Bogus DNS servers malware makers use
4.) Blocking out Botnet C&C servers
5.) Blocking out Bogus adbanners that are full of malicious script content
6.) Getting you back speed/bandwidth you paid for by blocking out adbanners + hardcoding in your favorite sites (faster than remote DNS server resolution)
7.) Added reliability (vs. downed or misdirect/poisoned DNS servers).
8.) Added "anonymity" (to an extent, vs. DNS request logs)
9.) The ability to bypass DNSBL's (DNS block lists you may not agree with).
10.) More screen "real estate" (since no more adbanners appear onscreen eating up CPU, Memory, & other forms of I/O too - bonus!)
11.) Truly UNIVERSAL PROTECTION (since any OS, even on smartphones, usually has a BSD drived IP stack).
12.) Faster & MORE EFFICIENT operation vs. browser plugins (which "layer on" ontop of Ring 3/RPL 3/usermode browsers - whereas the hosts file operates @ the Ring 0/RPL 0/Kernelmode of operation (far faster) as a filter for the IP stack itself...)
13.) Blocking out TRACKERS
14.) Custom hosts files work on ANY & ALL webbound apps (browser plugins do not).
15.) Custom hosts files offer a better, faster, more efficient way, & safer way to surf the web & are COMPLETELY controlled by the end-user of them.
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* & FAR more... read on below IF you are interested (for detail).
AND, for those of you that run Microsoft Windows 32 or 64 bit? An automated hosts file creation & mgt. program:
http://securemecca.com/public/APKHostsFileInstaller/2012_06_01/APKHostsFileEngineInstaller32_64bit.exe.zip
(You simply extract its files to ANY folder you like (usually one you create for it, doesn't matter where, but you MUST run it as administrator (simple & the "read me" tab shows how easy THAT is to do))
What's it do for you?
It's a custom hosts file mgt. program that does the following for end users (Calling it "APK Hosts File Engine 5.0++") after it obtains custom hosts file data from 12 of the reputable & reliable sources listed below:
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1.) Offers massively noticeable increased speed for websurfing via blocking adbanners
2.) Offers increased speed for users fav. sites by hardcoding them into the hosts file for faster IP address-to-host/domain name resolutions (which sites RARELY change their hosting providers, e.g.-> of 250 I do, only 6 have changed since 2006 - & when sites do because they found a less costly hosting provider? Then, they either email notify members, put up warnings on their pages, & do IP warnings & redirectors onto the former IP address range to protect vs. the unscrupulous criminal bidding on that range to buy it to steal from users of say, online banking or shopping sites).
3.) Better "Layered-Security"/"Defense-In-Depth" via blocking host-domain based attacks by KNOWN bad sites-servers that are known to do so (which IS, by far, the majority of what's used by both users (hence the existence of the faulty but for most part working DNS system), AND even by malware makers (since host-domain names are recyclable by they, & the RBN (Russian Business Network & others)) were doing it like mad with "less than scrupulous", or uncaring, hosting providers)
4.) Better 'anonymity' to an extent vs. DNS request logs (not vs. DPI ("deep packet inspecti