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Is the Google Nexus Q Subtraction by Subtraction?

Once upon a time, it was easy to characterize Google’s domain and business model: they provided well-organized internet search results through a simple, friendly interface, and made money through targeted advertising. Over the years, the company has grown more complex even faster than has the — still admirably spare — Google home page, as it’s either assimilated or originated all kinds of adjuncts to pure search. The Nexus Q, as the company’s first-ever fully home-grown consumer electronics product (as opposed to Google-branded but jointly developed phones and tablets) shows just how far that path has led, and hints at cooler things to come. By default, though, the device is severely limited, intended basically as an overqualified gateway to content stored at Google’s Play media store, or at (Google-controlled) YouTube. And if that weren’t constrained enough, it requires another Android device (phone or tablet, say) as a remote control. The Q is equipped with impressive hardware internally, though, which might soon be exploited with software more flexible than that which comes loaded. The Q was announced at the recent Google I/O conference, and instantly drew both admiring gasps and dismissive chortling. The case is distinctively odd: it looks a bit like a Death Star the size of a Magic 8 Ball, with an equator lit by a string of 32 LEDs, with a bit sliced off to provide a base. You can link it to an HDMI-equipped screen with a longer cable, if you’d like, but you won’t be stacking anything on top. It combines a fast processor, a 1GB chunk of RAM, and 16GB of solid-state storage with an integrated power supply (which means no wall wart) and — probably the most interesting of its hardware features — a built-in stereo amplifier, described as 12.5 watts per channel, or (a bit coyly) as “25W.”

Aside: Since stereo amps are commonly described by their per-channel rating (so a “100 watt stereo amp” doesn’t typically mean 50 watts per *channel* but rather “100 watts per channel), I’m glad the specs at least call this out in the same size of typeface. They should also specify the total harmonic distortion when driven at their rated power; that’s one place that other class D amps especially tend toward misleading figures. (I’ve asked Google to supply this information.) On the other hand, it’s worth mentioning that a decent 12.5W/channel isn’t necessarily something to sneeze at. Just because some receivers have 7 or more channels and behemoth claimed power ratings, with efficient speakers just a few watts can fill any less-than-cavernous room with decent sound, especially if it won’t be pushing giant bass drivers. Google recommends bookshelf speakers as a good match, which makes sense both because they tend toward efficiency and small-to-medium rooms and because users with more complex systems probably don’t want to be tied to the internal amplifier anyhow.

With a dual-core Cortex A9 and a full gig of RAM, this is severalfold more capable than a mere gadget needs to be — or, rather, it *could* be more capable. Which brings me to this: biggest problem I see with the Q isn’t the price, even though a lower price would no doubt bring it closer to an impulse buy for more people.

No, The real drawback to an eccentrically shaped, limited purpose, $300 piece of home entertainment gear is that it’s got to overcome a raft of competitive alternatives as well as wallet friction. This is the electronics version of “Extraordinary claims require extraordinary evidence.” The total worth of owning it has to compensate (and then some) for not using the same money on other stuff — or simply saving it, and particularly for the risk that for all its potential the Q will end up orphaned. (See also, Chumby.)

By restricting the feature set to Google’s own media store, Google is placing a bet that users (enough of them, at least) will be satisfied with that as their sole source, and guaranteeing a revenue stream. They’ve also bet at least some small piece of the farm that users will appreciate what strikes me as a hyper-specific music-sharing scenario. As demonstrated on the I/O stage, multiple users with Android devices as controllers can each add items to the device’s playlist, and take advantage of predictive search to find more items that might appeal. This “social streaming” is nifty, but requires a fiddly involvement in the “play music over speakers” process than typical users might find tiresome and twee, and it limits the in group with control of the device to Android users. That cuts out the huge chunk of smartphone users with some version of That Other Phone. It’s hard to know to predict sometimes what will become popular enough to spawn massive sales (cf Pet Rocks, hula hoops, and Scientology), but based on that demo this seems like a feature likely to be disproportionately enjoyed by Silicon-Valley style tech-heads rather than typical (“mere”) users.

It looks flexible with that collection of parts and ports, though, and Google’s explicitly announced that hacking is encouraged, which sounds impressive and provides hope that the 16GB of storage will have a use more interesting than as a giant cache. It’s easy to come up with cool scenarios for a tiny computer-with-amplifier, from zone controller for a flexible home audio system to the brains of a lightweight browsing station (perhaps with a purpose-built version of Cyanogen Mod?) or a home-control infobot like 3com's short-lived Audrey. A security system or weather app (think of a display for weather sensors mounted outside the house, coupled with a crowdsourced alert system for severe weather, and grabbing data from Weather Underground, too) would make it more appealing to me. The multicolor LED band could serve the same function that Ambient Devices pushed for its connected gadgets that used color and other indicators to convey information based on data streams from stock tickers to holiday calendars. Liliputing reports on some partial success in loading Android apps, but heavy on the partial: getting a game to appear on screen isn’t the same as being able to play it.

Why so difficult? Besides the lack of a touch-screen input, the version of Android 4.0 on the Q isn’t the does-everything Ice Cream Sandwich that many users are used to. The Nexus series of phones and tablets has first-class access to a collection of hundreds of thousands of apps; for the Q, exactly three apps are listed in the specs: Google Play Music; Google Play Movies and TV; and YouTube.

Until a greater selection of apps appears (whether from outside developers or from Google), the Q’s software is pared down to a degree likely to frustrate users who are used to playing all kinds of media from other devices — including smartphones that aren’t even as musically gifted on the hardware side.

In some ways, and especially with the intentionally sparse software set, Google will be competing with itself with this device, especially for users who’d rather employ separate sound amplification: the current generation of Chromebook plays streaming video just fine (and has a screen and a keyboard), and does a lot more besides. If you want to hook up to a larger screen permanently and thus don’t need a smaller one at all, the Samsung-made Chromebox costs only about 10 percent more, and seems a more flexible choice, since besides being a full-featured web-centric smart client, the Chromebox outputs video via a (full sized, no less!) HDMI port, and will play content from providers other than Google’s Play, like Netflix and Vimeo — and that’s just for video sources — as well as from locally stored media. Similarly, Google TV hardware fills much of the same niche, and it comes with a browser.

Also in competition, of course, are dedicated network media players from Boxee, Roku, and Apple, and (at prices that start a touch lower, thanks to the subsidize-then-sell-games business model) consoles like Microsoft’s Xbox 360. All of these offer a mature interface for streaming music and movies that might be less state of the art and exotic than the Q’s, but more accessible and more flexible.

I do have an Android phone, and have been considering a Roku box; now, I’m planning to set up the Q with a set of bookshelf speakers to see how livable (or frustrating) it turns out to be. I hope that the touted hackability means that its capabilities really do get a boost soon from tinkerers: for this Death Star, that may be the only hope.

27 of 128 comments (clear)

  1. Am I missing the point by jmorris42 · · Score: 5, Interesting

    It is similar to the crappy little $75 Android on a sticks all over the sites like Alibaba with the following differences:

    1. Built in power supply and audio amp. Audio out on TOS-Link along with the amp and over HDMI.

    2. Dual core CPU. And only some of the cheapos come with 1GB of ram, most only give 512.

    3. Cool housing with lots of LEDs. Because what nerd can resist a crapload of leds, amiright?

    4. Less able to actually run android apps.

    5. No MicroSD on the Q. Seems to be a trend, note that their new tablet also lacks expansion ability. Tethered media consumption device.

    6. The Q gets Bluetooth, the cheapos don't.

    7. 10/100 Ethernet on the Q.

    8. About four times as expensive.

    Things that they have in common:

    1. No clearly defined reason to buy one.

    --
    Democrat delenda est
    1. Re:Am I missing the point by PopeRatzo · · Score: 3, Insightful

      I know for sure that I'm missing the point.

      I can understand a discussion of the pros and cons of this new device, and what it's uses might be and whether it's overpriced. What I cannot understand is why I should care whether or not this device is a success for Google, which seems to be the main focus of this and many many other Slashdot articles about handheld tech.

      I suppose if I worked for Google or one of its competitors, I might care whether or not a new product is going to be a hit or not, but I just can't wrap my head around why anyone else gets so emotionally invested in which browser is #1 or which tablet is #1. Needless to say, I do not have any logo tattoos, but I guess I'm in the minority. Brand names are the new tribal identifiers. This wouldn't be so bad, except that so many people are identifying more with marketing campaigns than with their own communities or families. Seriously, I know I'm not the only one of us who has overheard, "My brother uses an Android and he's all like, stupid, because everyone knows that the iPhone is so much better. It's like I can't relate to him at all."

      I remember decades and decades ago, when there were similar fights over, I don't know, Chevy vs Ford. But most of those people grew out of that and have transferred their animosity to black people or hispanics or something. But even then, it wasn't so much that the identification was with General Motors as it was with an Impala SS or a Camaro. And still, even those gearheads could have concurrent allegiances to the Milwaukee Braves or the Packers. There was an understanding that it was all "us vs them". The difference today is we have people who make a corporate image their image. They live and die according to the fortunes of Apple, for example. They really see themselves as the people in the commercials. They have the logo tattooed over their heart. Not "mom", but "Think Different" (as if any corporation would really want any consumer to "Think Different).

      For chrissake, it cannot be healthy to tie your identity to a consumer product, much less a corporation. It's not healthy for you, and it's not healthy for society.

      --
      You are welcome on my lawn.
    2. Re:Am I missing the point by PopeRatzo · · Score: 3, Funny

      who the fuck made them think that making it shaped like that is a good idea?

      You have something against spheres?

      Maybe they're worried that if they make it squarish or rectangular Apple will sue them and they'll never be able to bring it to market.

      Actually, I have a patent on electronic devices that are three-dimensional, so Google will be hearing from my lawyers.

      --
      You are welcome on my lawn.
  2. The Q is DOA by geek · · Score: 3, Insightful

    Sorry but the Q is DOA. It's crippled and horribly over priced. Google didn't think this one out. Yes being made in the USA is cool and all but that doesn't justify three times the price over something like the Roku. It doesn't even come with a remote, you have to supply one yourself! The people that are running this need to be fired. It's possibly the worst product release I have ever seen. If I was Sergey Brin I'd be embarrassed this thing was released with my companies name on it.

    1. Re:The Q is DOA by chill · · Score: 2, Interesting

      It doesn't even come with a remote, you have to supply one yourself!

      This is a feature, not a bug. I have too damn many remotes as is. I've taken to using my Android phone as a remote for my XBMC boxes and a couple of TVs.

      The only feature I see missing on this is playing local networked media. DLNA compatibility would do it.

      --
      Learning HOW to think is more important than learning WHAT to think.
    2. Re:The Q is DOA by KingSkippus · · Score: 4, Interesting

      "Crippled"? Did you miss the part where hacking around with it is encouraged? What's "crippled" to me is a closed-box system in which not only is it hard to hack around, but it's explicitly illegal--i.e. devices like the Roku, AppleTV, etc.

      I think that this is going to be Google's way of saying, "Okay, here's the device and what it can do, now you all go figure out cool ways to use it." If so, not only is the Q not DOA, it actually has the potential to be much more functional than almost any consumer-level device that's currently out there.

      Time, as they say, will tell.

    3. Re:The Q is DOA by iluvcapra · · Score: 2

      The solution to "too many remotes" is neither "buy a $300 remote," nor "iPhone and dumbphone owners need not apply."

      --
      Don't blame me, I voted for Baltar.
    4. Re:The Q is DOA by bill_mcgonigle · · Score: 5, Insightful

      "Okay, here's the device and what it can do, now you all go figure out cool ways to use it."

      Dear Google,

      Put an engineer on getting a working mythtv / xbmc on linux distro going for the Q. Should take about a month. It doesn't have to be great - the drivers just have to be connected up properly. The community will figure out the spit and polish.

      You'll recoup the investment the day after availability is announced.

      --
      My God, it's Full of Source!
      OUTSIDE_IP=$(dig +short my.ip @outsideip.net)
    5. Re:The Q is DOA by chill · · Score: 3, Interesting

      Uh, no.

      As far as I can tell -- and this is speculation as I don't yet have one -- the tapping on the device is how you associate with it. You're "checking in", so to speak.

      Then, as long as you're on the same network segment as the device, you have whatever privileges the owner set it up with. Actual control is by standard wander-to-the-bar-or-chair remote app.

      Once you leave the local network, you disassociate. There is probably a timeout as well. "Party is over at 11:00. Cut off all guest access."

      I can easily see "master" devices such as the owner's phone being set up to not have to do this.

      Done right, I can see the local network settings -- SSID, WPA-2 passphrase, etc. -- being transferred by the tap. The guest's phone now joins your network and control of the Q is done via IP thru the net. It also gives them access to THEIR Play account as a source.

      There are a whole raft of possibilities with this.

      --
      Learning HOW to think is more important than learning WHAT to think.
    6. Re:The Q is DOA by giorgist · · Score: 2

      "You'll recoup the investment the day after availability is announced." That is if Google was making money on selling hardware ... but they are not ... Some questions: 1. Why not make this box a GoogleTV 2. Why not make this an Nexus Android phone in a Box ? 3. Why not make this a Chrome box ? The answers to the above three and looking at the trend of the products as a whole that Google is perusing might indicate their motives G

  3. well.. I admit.. by MickyTheIdiot · · Score: 4, Interesting

    I am a bit of a Google fanboy and I couldn't resist putting in an order for one of the first Nexus Qs.

    This is in spite of the fact that I own two Rokus (one for my main TV, one for my GoogleTV) and have an XBMC box for my main TV. It's not like I needed one. But I am interested in seeing how it works.

    It is likely a device that isn't going to make it, at least if they keep it bottled up and Google doesn't let other devices access the Q. If they do keep it open I think it has a slight chance. I have no idea what the chances of that are, but why shouldn't Netflix or Hulu or any other app not be able to access it? I am sure that the DRM-meisters will come up with reasons.

    As for MicroSD... did everyone here forget that the Nexus 7 is going to have host mode? Sure it is not built in, but you can use SD cards all you want.

    1. Re:well.. I admit.. by KingSkippus · · Score: 3, Insightful

      I am a bit of a Google fanboy and I couldn't resist putting in an order for one of the first Nexus Qs.

      This is in spite of the fact that I own two Rokus (one for my main TV, one for my GoogleTV) and have an XBMC box for my main TV.

      This doesn't make you a Google fanboy, it makes you an electronics gadget fanboy. No shame in that. ;)

  4. Subtraction by subtraction? by coldsalmon · · Score: 4, Insightful

    What does that mean?

    1. Re:Subtraction by subtraction? by iluvcapra · · Score: 2, Insightful

      Instead of the squishy Apple-ism of "less is more," the Nexus Q is perhaps "less is less."

      --
      Don't blame me, I voted for Baltar.
    2. Re:Subtraction by subtraction? by ObsessiveMathsFreak · · Score: 2

      It means that the article's author, the editor, and indeed most of the commenters and readers of this story will all have no idea what this story is really about, no idea of what to say in response to it, and no idea of how to respond to the comments that are made.

      This thread is basically going to be the online version of an art student stoner party discussing the Nexus. Enjoy reading 100 commenter talking past one another.

      --
      May the Maths Be with you!
  5. Re:So much for the model of .. by ackthpt · · Score: 2

    I don't understand how a Nexus Q is going to replace all of those (or even any) devices that you listed. ?

    Don't you see? It adds to them!

    ... it requires another Android device (phone or tablet, say) as a remote control.

    I could through my head back and cackle with insane glee. As a matter of fact, I think I will! >=)

    --

    A feeling of having made the same mistake before: Deja Foobar
  6. Targeted Advertising by Bigby · · Score: 3, Interesting

    And their business model has changed?

    They just adding entry/collection points for their tried and true business model. Nothing more; nothing less.

  7. Needed to be priced vs AppleTV by ThermalRunaway · · Score: 3, Interesting

    I'm not an Apple fanboy (or Android). But I do like the AppleTV, its small and cheap ($99), and streams everything that I care about... my music library, Netflix, and I can rent moves from iTunes. While its missing some items like Hulu, or expandable apps... for $99 I don't care. And the new screen mirroring features are pretty nice.

    Q could be interesting, but for 3x the price, what exactly am I getting? Android only, can't stream Pandora, etc, no screen casting option. Even AppleTV supports streaming from Android (via a 3-rd party app).

    If Q were $100 or maybe even $150, I would seriously consider it just to get away from Apple, and for the potential hacks that will come, but they screwed up the procing big time.

    1. Re:Needed to be priced vs AppleTV by ThatsMyNick · · Score: 2

      Or vs Roku. I would be surprised if Nexus Q can beat Roku in features, price or hardware.

  8. Re:The pricetag IS the selling point. by Junta · · Score: 2

    Of course, they are charging three times the Apple competitor, the Apple TV....

    --
    XML is like violence. If it doesn't solve the problem, use more.
  9. I think you are by Kupfernigk · · Score: 2
    We have got used to thinking that anything that doesn't sell in tens of millions is a failure. But this is far from the truth. A niche product that is profitable is better than a volume product that sells at a loss (ask Nokia or RIM). This thing has a world power supply built in. There are probably over half a billion households around the world that could afford, and use one. If only 1% were to buy one, that's still a pretty successful product in audio terms.

    When it comes to end-user products (I hate the word "consumer" which is just borrowed economics jargon trying to sound as if it means something) there is usually no clearly defined reason to buy A rather than B for most people. 16Gbytes on a Nexus tablet? I've used up barely a third of my 16Gbyte Playbook, and a fifth of the 16Gbytes on my phone. Not everybody wants to store movies on a tablet. 12.5W per channel? "Audiophiles" are a small minority. Many people have TV sets with far less audio output, and for them 25W total is a very significant improvement. So they have to buy a couple of speakers...the truth is most people do not want to pay $9000 for an amplifier every copper atom of which has been individually hand assembled by a time-served audio technician.

    It looks as if the object here is to test drive a new class of appliance. It can't be compared to a $75 Android box. New services can be built on its architecture; NAS boxes can be made to work with it. HDMI monitors will plug into it. The design language is a world away from a well known fruit-centric product range. For a number of families in the world who don't happen to have six-figure incomes in dollars or euros, this plus a monitor plus a phone will plug into the ADSL router and away they go.

    One of the besetting sins of many Slashdot posters is that they aren't US-centric: they are "My social class, age and income group in my profession in the US"-centric. That's because we don't work in marketing. Talk to anyone who has worked seriously in consumer product marketing and it's another world.

    --
    From scarped cliff or quarried stone she cries "A thousand types are gone, I care for nothing, no not one."
  10. Re:So much for the model of .. by Nadaka · · Score: 3, Insightful

    It exists (somewhat)

    http://www.buglabs.net/products

  11. When will it have Google TV features? by steveha · · Score: 2

    It has quite good hardware specs. Why isn't this thing running the Google TV software already?

    All it really is: a media player that must pull media from the Google Play store or from YouTube. For $300?

    I like the design; it looks different, and I like the LEDs. If this thing grows a few more features I might actually buy one. But it would be a hard sell with just its current feature set.

    steveha

    --
    lf(1): it's like ls(1) but sorts filenames by extension, tersely
  12. Re:What is the problem the Q is trying to solve? by n7ytd · · Score: 2

    ...Meanwhile, the Q required an Android device running Jelly Bean in order to activate the Q. The Android device was also the only way to control the Q.

    Wow, seriously? I not only have to have an Android device, but an Android device running a version of the OS that was only released last week? So, apparently the only people who can use the Q are the people who attended I/O and received both as gifts?

    Google has been throwing these set-top/streaming boxes at the wall for each of the last 3 I/Os, and they've yet to make one stick.

    Local streaming is not an option. The only method of consumption is from the "Google Cloud".

    Personally I do not care about the Q's hackable potential. I have better things to do with my time. Plus, I don't do "TheCloud". Networks can and do go down. And, I prefer to control my own content.

    Now to find some sucker to take the Q off my hands.

    So let me see if I can sum it up: No local storage, no way to stream local content, requires another (as yet mythical) Android device to operate, costs at least 3x what every other comparable device costs.

    Should be flying off the shelves. Brace yourselves, Google! I hope you anticipated the demand and made hundreds of them!

  13. Re:So much for the model of .. by Anonymous Coward · · Score: 2

    I'm not at all surprised by that. Camera phones are better than they were when I got my Razr v3, but they're still not at all competitive with a handheld unit. GPS in a phone does seem to work fine, but the battery life usually sucks and the antenna isn't necessarily as good.

    You end up paying a huge amount of money in most cases for an inferior product when you demand that it be integrated into a multifunctional unit. What's more, if the GPS or camera conks out, you have to either replace the entire unit or buy a second unit for that function.

    The whole idea of convergence was always a bad idea, often times something built in is good enough, but we're still a very long way off from the point where it really makes sense. And I'm not sure that a camera built into a phone will ever really compete with a standalone.

  14. roundheads by PMuse · · Score: 3

    fsck round! There is no value in sphericality to _the owner_ of this device. The shape is a marketing gimmick to make it look enticing to a purchaser. I don't mind a little marketing, so long as it stays out of the way of usefulness.

    Please go back to building me flat, stackable, rectangular boxen.

    Beige ones.

    And get off my lawn.

    --
    "We reject as false the choice between our safety and our ideals." --The American President (20.1.2009)
    1. Re:roundheads by MachineShedFred · · Score: 2

      More on this - you put a shedload of LEDs on something that plays video. Some people that are enjoying a video like to do so in low light, and super-bright blue LEDs ruin this, glaring out of the corner of your eye while you're trying to pay attention to the video.

      Everything about this design is trying to detract you from the actual usage of the product. That is what is known as "terrible" design - the design should compliment functionality.

      --
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