Aereo Wins Preliminary Injunction Hearing

bs0d3 writes "Aereo, a company that offers live broadcast TV via the internet to New York City residents, has won a preliminary injunction hearing. A federal judge has rejected a bid by major U.S. broadcasters to stop Aereo from rebroadcasting some of their programming over the Internet. District Judge Alison Nathan said that while the broadcasters have shown that they faced irreparable financial damage if the venture were allowed to continue, Aereo also showed it would face severe harm if the requested preliminary injunction were granted. The full injunction denial ruling can be found here."

Comments

Re:Overcoming stupidity via technicality

[SuricouRaven]

While the ads still get viewed, X no longer has the data to prove it. No marketing data means their ad-time is worth a lot less. It's also likely to cause legal complications for content (espicially sport) which X has licensed to broadcast only in a specific geographic area. In that case, the actions of Z could cause X to be unwittingly violating their contract with the producer of that content and so exposing X to liability.

If you're looking for sillyness, ask why there are so many region-specific licences still in use not only in an increasingly globalised world, but even limiting some things to specific states or local areas. Sports are the biggest culprit here by far.

Re:Overcoming stupidity via technicality

[Joce640k]

They can prove people are watching ads on broadcast TV? How does that work...?

Re:Overcoming stupidity via technicality

[FullCircle]

The broadcasters are probably terrified because their marketing data is mostly speculation. They also have to attempt to control the end location of content they have licensed or else other broadcasters will sue them for stepping on their market area.

Aereo can tell what channels are being streamed at what times and could easily ask for demographics for targeted marketing. They can also send to mobile devices and offices where broadcast TV has very little uptake. Who carries a mobile receiver?

Streaming is potentially a huge improvement for the television market but rather than change or add to their current business model, broadcasters as a group attempt to litigate themselves into relevance.