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Apple Goes Back To EPEAT
An anonymous reader writes with a followup to news from last weekend that Apple had turned its back on the EPEAT hardware certification standard. After hearing criticism from customers, the media, and governmental organizations that Apple wasn't being environmentally friendly, the company's Hardware Engineering VP, Bob Mansfield, wrote today that its earlier decision was a mistake, and all of Apple's eligible products are back on EPEAT. (EPEAT welcomed Apple back with open arms.) Mansfield repeated an earlier statement from Apple that EPEAT does not measure all the ways in which the company's products are environmentally friendly. Mansfield said, "For example, Apple led the industry in removing harmful toxins such as brominated flame retardants (BFRs) and polyvinyl chloride (PVC). We are the only company to comprehensively report greenhouse gas emissions for every product we make, taking into account the entire product lifecycle. And we’ve removed plastics wherever possible, in favor of materials that are more highly recyclable, more durable, more efficient and longer lasting. Perhaps most importantly, we make the most energy-efficient computers in the world and our entire product line exceeds the stringent ENERGY STAR 5.2 government standard. No one else in our industry can make that claim."
How stupid does Apple's executive suite need to be, not to recognize that exactly this would happen? Well and truly bitchslapped. Now it's all over but the fallout from the widespread awareness that Apple's products are still the least environmentally friendly in the industry.
Apple astromods are going nuts on this one. Tim Cook looks like a bigger idiot than ever. Now apparently competing with Steve Ballmer for "Worst CEO" title. Let's see if Cook has it in him to set a new record for decline in corporate value. Following up the "new, heavier, thicker, shorter lasting" strategy for the iPad refresh with a colossal environmental blunder... let's see him top that. You go, Tim!
When all you have is a hammer, every problem starts to look like a thumb.
It's impossible to spin this story in any other way than "Apple caved". But feel free to try, everyone knows you are an Apple camp follower.
When all you have is a hammer, every problem starts to look like a thumb.