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Apple Goes Back To EPEAT
An anonymous reader writes with a followup to news from last weekend that Apple had turned its back on the EPEAT hardware certification standard. After hearing criticism from customers, the media, and governmental organizations that Apple wasn't being environmentally friendly, the company's Hardware Engineering VP, Bob Mansfield, wrote today that its earlier decision was a mistake, and all of Apple's eligible products are back on EPEAT. (EPEAT welcomed Apple back with open arms.) Mansfield repeated an earlier statement from Apple that EPEAT does not measure all the ways in which the company's products are environmentally friendly. Mansfield said, "For example, Apple led the industry in removing harmful toxins such as brominated flame retardants (BFRs) and polyvinyl chloride (PVC). We are the only company to comprehensively report greenhouse gas emissions for every product we make, taking into account the entire product lifecycle. And we’ve removed plastics wherever possible, in favor of materials that are more highly recyclable, more durable, more efficient and longer lasting. Perhaps most importantly, we make the most energy-efficient computers in the world and our entire product line exceeds the stringent ENERGY STAR 5.2 government standard. No one else in our industry can make that claim."
1. Tell everyone you're leaving an environmental program
2. Issue press release saying you're not leaving
3. Use this chance to tell reporters that your products are more environmentally friendly than the competition
I have to admit it's a clever strategy.
There's no -1 for "I don't get it."
"...all qualifying products." I didn't hear that future products (like additional retina screen lap tops) will be EPEAT.
You mean the gold rating listed here?
http://images.apple.com/environment/reports/docs/macbookpro_retinadisplay_per_june2012.pdf
Can you back that up with proof? They have a recycling program and as long as you're not taking something ancient back you can get a gift certificate for bring it back. I can't think of any other company that gives incentives to bring your shit back to recycle it.
Their issues is that a person can't remove their own battery. That is not an environmental hazard and in fact Apple being the only one that can reomve it guarantees it gets recycled. Where as batteries that consumers can remove and replace can and do end up in land fills.
If you disagree feel free to provide proof.
"wrote today that its earlier decision was a mistake"
we thought we could get away with it. our intentions weren't a mistake. Thinking there wouldn't be as much of an outcry was actually the mistake.
It looks like they were trying to cut some corners, got caught and slapped down hard.
Actually, it looks like they were trying to slap EPEAT into engaging brain... EPEAT wouldn't give the retina MBP a rating, apple throws toys out pram and yells about it being aluminium and highly recyclable... EPEAT give it a gold rating ;)
They have negative credibility and you want me to trust the text of their website?
APK quotes people (including myself) without context and should not be trusted. Just thought you should know.