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Apple Goes Back To EPEAT
An anonymous reader writes with a followup to news from last weekend that Apple had turned its back on the EPEAT hardware certification standard. After hearing criticism from customers, the media, and governmental organizations that Apple wasn't being environmentally friendly, the company's Hardware Engineering VP, Bob Mansfield, wrote today that its earlier decision was a mistake, and all of Apple's eligible products are back on EPEAT. (EPEAT welcomed Apple back with open arms.) Mansfield repeated an earlier statement from Apple that EPEAT does not measure all the ways in which the company's products are environmentally friendly. Mansfield said, "For example, Apple led the industry in removing harmful toxins such as brominated flame retardants (BFRs) and polyvinyl chloride (PVC). We are the only company to comprehensively report greenhouse gas emissions for every product we make, taking into account the entire product lifecycle. And we’ve removed plastics wherever possible, in favor of materials that are more highly recyclable, more durable, more efficient and longer lasting. Perhaps most importantly, we make the most energy-efficient computers in the world and our entire product line exceeds the stringent ENERGY STAR 5.2 government standard. No one else in our industry can make that claim."
How stupid does Apple's executive suite need to be, not to recognize that exactly this would happen? Well and truly bitchslapped. Now it's all over but the fallout from the widespread awareness that Apple's products are still the least environmentally friendly in the industry.
When all you have is a hammer, every problem starts to look like a thumb.
3. Use this chance to tell reporters that your products are more environmentally friendly than the competition
How do you spin away the fact that the iPhone and maxiPad batteries remain as glued in as ever? The only thing that changed is, Apple's self important enviroposers are now forced to admit that each time they buy an Apple product they make the world a little worse. I don't know about you, but Facebook messages went out to those guys from here :-)
When all you have is a hammer, every problem starts to look like a thumb.
Apple is more green in terms of how it makes (AND recycles) its products than any other major electronics manufacturer.
Given that Apple's credibility has dropped straight through zero into the negative zone, I for one won't be taking that claim at face value.
When all you have is a hammer, every problem starts to look like a thumb.
Apple's environmental strategy
When all you have is a hammer, every problem starts to look like a thumb.
I love you Apple cultists. Apple pulled products out of EPEAT that were already certified, to try to force EPEAT to down down on its repairability rules. Fat chance. Could have seen that one coming a mile away.
When all you have is a hammer, every problem starts to look like a thumb.
Spin away, you can't change the fact that Apple's planned obsolescence strategy makes people throw away their computers instead of upgrading them.
When all you have is a hammer, every problem starts to look like a thumb.