Apple Goes Back To EPEAT

An anonymous reader writes with a followup to news from last weekend that Apple had turned its back on the EPEAT hardware certification standard. After hearing criticism from customers, the media, and governmental organizations that Apple wasn't being environmentally friendly, the company's Hardware Engineering VP, Bob Mansfield, wrote today that its earlier decision was a mistake, and all of Apple's eligible products are back on EPEAT. (EPEAT welcomed Apple back with open arms.) Mansfield repeated an earlier statement from Apple that EPEAT does not measure all the ways in which the company's products are environmentally friendly. Mansfield said, "For example, Apple led the industry in removing harmful toxins such as brominated flame retardants (BFRs) and polyvinyl chloride (PVC). We are the only company to comprehensively report greenhouse gas emissions for every product we make, taking into account the entire product lifecycle. And we’ve removed plastics wherever possible, in favor of materials that are more highly recyclable, more durable, more efficient and longer lasting. Perhaps most importantly, we make the most energy-efficient computers in the world and our entire product line exceeds the stringent ENERGY STAR 5.2 government standard. No one else in our industry can make that claim."

Comments

And another thing

[plover]

Mansfield went on to state that Apple would use only genuine Congalese tantalum, African conflict diamonds, rainforest teak, and Iranian oil based lubricants; and furthermore the iOS developers would smoke only Tibetan opium. "No one else in our industry can afford to make those claims, bitches!" he cackled.

At press time, the reporters were too mellow from the complimentary Afghan bud to harsh his groove. Steve Jobs could not be reached for comment.

Re:And another thing

[Tough Love]

...Steve Jobs could not be reached for comment.

Now, that's what I call digging for a story.

Re:And another thing

[v1]

Now, that's what I call digging for a story.

Yes, a grave situation to be in for sure....

Brilliant PR move

[MrEricSir]

1. Tell everyone you're leaving an environmental program
2. Issue press release saying you're not leaving
3. Use this chance to tell reporters that your products are more environmentally friendly than the competition

I have to admit it's a clever strategy.

Re:Brilliant PR move

[FellowConspirator]

Lather, rinse, EPEAT.

Re:Brilliant PR move

[StuartHankins]

If Apple takes them all back for recycling, doesn't that work? I imagine that since we're talking very popular products, anyone who receives one for recycling (and isn't Apple) will send them to Apple because of Apple's agreement. Plus they get a gift card, which is an incentive for everyone to participate. http://www.apple.com/recycling/

epeat?

[chinton]

Is that 2.718 championships?

Not stupid at all

[Anonymous Coward]

They turned their back on EPEAT just to get the news coverage....doing something bad like that made all the haters spread the word just as much as the fans. Then, when they flip-flopped, all the haters suddenly got a nice little spiel about how they are not only EPEAT-compliant, but even better. And the haters actually paid attention because they were interested now.

And the fans are still happy because Apple is still certified now.

Excellent marketing, all-in-all.

Re:Not stupid at all

[the_B0fh]

You mean the gold rating listed here?

http://images.apple.com/environment/reports/docs/macbookpro_retinadisplay_per_june2012.pdf