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Facebook "Like" System Devalued By Fake Users

New submitter k(wi)r(kipedia) writes "A BBC investigation has found evidence of fake users skewing the results of Facebook's 'Like' recommendation system. The BBC set up a Facebook page for a fake business called VirtualBagel and invited users to 'like' it. The page reportedly attracted 'over 1,600 likes' within twenty-four hours. The test appeared to confirm the claims of a social media marketing consultant who contacted the BBC after he noticed a disparity in the distribution of users 'liking' the products of his clients. 'While they had been targeting Facebook users around the world, all their "likes" appeared to be coming from countries such as the Philippines and Egypt.'"

1 of 99 comments (clear)

  1. In essence people Egypt like stuff they know by dredwerker · · Score: 1, Redundant

    nothing about.

    I actually read the article and still dont really know what this is about.

    Why would people just go around liking stuff.

    --
    On a long enough timeline. The survival rate for everyone drops to zero. Chuck Palahniuk, Fight Club, 1996