Slashdot Mirror
NBC Purchases MSNBC Rights From Microsoft
flatt writes "Ending a sixteen year partnership between the now Comcast-owned NBCUniversal and Microsoft, the MSNBC.com website has been immediately renamed to NBCNews.com. Both parties note that the integration between both parties is deep and will require 2 years to complete the decoupling. For the immediate future, NBC will continue to provide news content for MSN.com and Microsoft will continue to be the advertising provider for the site. Content control, brand confusion, and partisan content are cited as reasons behind the breakup. Microsoft sold its 50% share in the MSNBC TV rights to NBC back in 2005."
It's a bit confusing. There were two MSNBCs: MSNBC the cable channel, and MSNBC the website.
Microsoft divested itself of MSNBC the cable channel in 2005, which is what TFS refers to. MSNBC the cable channel has been owned and operated solely by NBC since then.
MSNBC the website is what today's news is about. Microsoft has sold off their 50% share of MSNBC the website to Comcast/NBC. As a result NBC now has full control over MSNBC the website - content, technology, and (most importantly) advertising.
NBC now owns both MSNBCs. Ultimately in 2013 there will be a single TV/web MSNBC entity just like CNN and FoxNews today. Meanwhile the current MSNBC the website will become NBC's news website.
MSNBC isn't objective, neither is CNBC, NBC aims to be objective.
CNBC covers financial news from the perspective of a the small stock / mutual fund investor. You'll rarely hear news on CNBC from the perspective of professionals or control investors.
MSNBC offers opinion journalism from the perspective of the left.
NBC tries as best as possible to offer traditional journalism, i.e. news from the perspective of the Washington rulership.
They are all already the worst channels ever.
A U.S. citizen has to go to a foreign news source to get any facts about what is happening... and most won't bother as they have to keep up with the kardasians.
I'd like to take the replies one step further. In the mid 1990s Sun, Oracle, AOL, and others were claiming the death to the PC and all desktop computers would become internet devices. The web or network would become the computer and Microsoft would be irrelevant. In response, Gates realigned the company, refocused on the Internet and released Internet Explorer for free. I believe MSNBC partnership was a service side hedge against what Microsoft saw as a Web assault on their business. NBC, Time Warner, and other television a cable outlets also feared the Web. They was the potential for movie, programming, and music companies to reach consumers directly cutting the media giants out as distributors. I was in the Cable business in 1999 and 2000 and heard this directly from a Time Warner content manager. An NBC / Microsoft offering made sense.
By 2004/2005 the partnership no longer made sense. Time Warner / AOL didn't take over the world and media was shifting to individuals through blogging and a trend towards media streaming. YouTube appeared on the scene in 2005/2006 along with Google Video. The trend towards individual contributions has continued to change the nature of news reporting.
I think the biggest change was the movement of news channels from delivering news to providing news entertainment. IMHO Fox, MSNBC, and CNN are now entertainment assets. This goes beyond the original vision of MSNBC as an Internet news outlet.