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NBC Purchases MSNBC Rights From Microsoft
flatt writes "Ending a sixteen year partnership between the now Comcast-owned NBCUniversal and Microsoft, the MSNBC.com website has been immediately renamed to NBCNews.com. Both parties note that the integration between both parties is deep and will require 2 years to complete the decoupling. For the immediate future, NBC will continue to provide news content for MSN.com and Microsoft will continue to be the advertising provider for the site. Content control, brand confusion, and partisan content are cited as reasons behind the breakup. Microsoft sold its 50% share in the MSNBC TV rights to NBC back in 2005."
It's a bit confusing. There were two MSNBCs: MSNBC the cable channel, and MSNBC the website.
Microsoft divested itself of MSNBC the cable channel in 2005, which is what TFS refers to. MSNBC the cable channel has been owned and operated solely by NBC since then.
MSNBC the website is what today's news is about. Microsoft has sold off their 50% share of MSNBC the website to Comcast/NBC. As a result NBC now has full control over MSNBC the website - content, technology, and (most importantly) advertising.
NBC now owns both MSNBCs. Ultimately in 2013 there will be a single TV/web MSNBC entity just like CNN and FoxNews today. Meanwhile the current MSNBC the website will become NBC's news website.
Wow, there's a lot of subtext in that.
Read that statement over a few times. "It doesn't matter how factual your news report is, if no one wants to read it.
If you had the "most factual" accounts of the news, and nobody wants to read or watch it, then it says a lot more about the viewers, and maybe the medium, then it does about the news.
"I don't want the factual news, I want the news that has my point of view"
Is not that different from, "It's got what plants crave..."
You are welcome on my lawn.
I didnt know there an apple-fox channel.
There's a word for "they even report on their own website". It's called "disclosure" and it's something MSNBC is doing that Fox doesn't do, CNN doesn't do, and ABC doesn't do.
You're a big supporter of every company where you used to work? You think Burger Village is the best food in town just because you flipped burgers there and got to be assistant manager when the previous assistant manager left to have her father's baby?
Go take a look at the pundits and talking heads on every network. They all used to do something. They all voted one way or the other (most likely) and they all have a sexual orientation, a religion (or not) and probably prefer either Apple or Android.
It's really not hard to discern who's ringing the bullshit bell (and for whom it tolls) if you have half a brain and the willingness to check your own bias once in a while. Also, check a fact now and then. Do it yourself. If you are checking a media outlet's facts against what another media outlet's "fact checker" says, your running in a circle, so don't rely on "fact checker sites" to be your ref because now every two-bit Right Wing (or Left Wing depending upon your own in-house bias) outfit has it's own "fact check" site that is supposedly telling you how full of shit the other side is. Yes, it gets confusing, but if you act in good faith, and (I'm not kidding about this) have a heart that is pure you'll be able to figure it all out easily enough.
You are welcome on my lawn.
"NBC aims to be objective"
You're talking about the same NBC that edited the Zimmerman tape? The same NBC that edited the Romney video to change the context? Right?
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