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It Costs $450 In Marketing To Make Someone Buy a $49 Nokia Lumia

Posted by Soulskill on from the or-4.50-on-a-box-of-shells dept.

benfrog writes "According to market-share estimations compared to marketing dollars, it costs nearly ten times as much to sell the Windows Phone-based Nokia Lumia as it does to buy one. Other analysts agree with the low sales numbers."

1 of 363 comments (clear)

  1. Subsidized price by Google+Fanboy · · Score: 5, Insightful

    Nokia Lumia does not cost $49 to customers. It costs (and makes profit of) $49 + whatever mobile operators make during the two year contract. God americans are stupid if they still go for this marketing trick. Even Slashdot runs bullshit story like this!!

    On top of that Nokia is trying to capture US market, so they can spend more on it while they generate revenue from rest of the world.