Jack Daniels Shows How To Write a Cease and Desist Letter

NormalVisual writes "When the Jack Daniels distillery recently became aware of a book whose cover they felt substantially infringed their trademark, they didn't go into instant 'Terminator mode' — instead, they wrote a very thoughtful, civil letter to the infringing party, and even offered to help defray the costs of coming into compliance. I believe plenty of other companies (and many in the tech world) could use this as an example of how *not* to alienate people and come off looking like a bunch of greedy jerks."

Comments

Re:Classy

[LizardKing]

I had an interesting discussion with an American friend over the weekend. We realised that the US has started producing a number of decent lagers in recent years, mostly from relatively small breweries that are able to compete on the basis of quality against the foul pish from companies like Anheuser-Busch. In the same timescale, lager has declined in the UK to the point where it's as bad as the worst of the big name brands from the US. The recent influx of many Poles and Czechs has resulted in the availablility of decent lagers from Eastern Europe though.