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Jack Daniels Shows How To Write a Cease and Desist Letter

Posted by samzenpus on Monday July 23, 2012 @01:37AM from the more-complies-with-honey dept.

NormalVisual writes "When the Jack Daniels distillery recently became aware of a book whose cover they felt substantially infringed their trademark, they didn't go into instant 'Terminator mode' — instead, they wrote a very thoughtful, civil letter to the infringing party, and even offered to help defray the costs of coming into compliance. I believe plenty of other companies (and many in the tech world) could use this as an example of how *not* to alienate people and come off looking like a bunch of greedy jerks."

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Re:Classy by Hatta · 2012-07-23 01:46 · Score: -1, Troll

Classy would have been minding their own business. There is no chance of Wensink's book being mistaken for a bottle of Jack Daniels, and therefore there is no trademark infringement or dilution. This letter, though cordial, is as frivolous a trademark complaint as there ever was.

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Re:Classy by j00r0m4nc3r · 2012-07-23 02:34 · Score: -1, Troll

I don't get it. You're going to buy a bottle of their whiskey because they tried to censor an artistic expression? It doesn't matter how nice they ask, the fact that they're asking is wrong to begin with.