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The Rise of the Junkweb and Why It's So Awesome

Hugh Pickens writes writes "Have you noticed your Facebook stream or looked at reddit lately? A huge chunk of what goes by lately are photos with text over them, usually quotes about this or that. 'It's the Junkweb,' writes Chris Brogan. 'Why "junk?" Because the original intent of the Internet was that links were gold, that searchability was key, that this ability to find anything and use resources from wherever was magic. And this new web? The web of pictures with text over them? They're junk. They're a dead end. The picture is the payload.' Facebook and Pinterest are doing what so much of our 'awesome' tech hasn't been able to do well: let the everyperson into this universe. For whatever reason, the 'photos with text' experience gives us that feeling we get when we read magazines. 'It makes the texty text of blogging a lot less stark. It draws our eyes in. It's fast to consume, and it brings an emotional response faster.' Now with the release of Google's Panda search technology, it has been acknowledged that links and pages aren't everything and with Google+ goes the realization that it's no longer a links-only world. who shares is as important as how it's shared. 'I'm spending far more time on the Junkweb than I am on the Smartweb,' concludes Brogan. 'Deny it, if you want. The numbers show otherwise. We are in love with this new method of interacting.'"

4 of 181 comments (clear)

  1. junkweb has always been there by alen · · Score: 5, Insightful

    1990's people used to email this crap to each other. stupid pictures and the dumb dancing baby animation
    with the rise of facebook and other social networking people share this crap and its more viral. and the sites that carry it found a way to monetize on the junk

  2. people spend a lot of time on the SmartWeb, too by Trepidity · · Score: 5, Insightful

    Wikipedia is the #6 most visited website on the internet, and is a textbook example of hypertext: it's mainly text, with some illustrations, intended to be informative, with an emphasis on making the documents hyperlinked and searchable.

    I will admit that the idea's been losing some traction outside of Wikipedia, but partly because many people have started pooling their efforts there. Ten years ago I ran websites with information on subjects of interest to me. But today I just edit Wikipedia articles. There's little reason for me to create Trepidity's Ancient Greek Temples Homepage when there's no way it could ever compete with the information Wikipedia already has on them.

  3. Re:"We are in love with this..."? by JaredOfEuropa · · Score: 5, Insightful

    The article isn't important or even insightful. It's another lament about people using the internet in "non-approved" ways. Today's villain is the lolcat, apparently. It used to be people tweeting about what the dog is doing, or posting family pictures online, or blogging about what one had for dinner, or mailing each other jokes, or top-posting on Usenet, or whatever. It's all "junk" and yes, a lot of people are doing it. And in the mean time the rest of the Internet is moving along just fine. Nothing to see here, move along.

    What a surprise: technology that enables us to create and enjoy wondrous works of art can and will also be used to produce lowest common denominator crap. Hell, even Gutenberg's printing press wasn't used at first to print new works, or even to make existing works (like the bible) available to the masses. It was used to mass-produce indulgences for the church to sell to sinners; the clergy couldn't hand-write the things fast enough to meet demand.

    --
    If construction was anything like programming, an incorrectly fitted lock would bring down the entire building...
  4. Re:It's ugly by Oligonicella · · Score: 5, Insightful

    Horse shit. I was around at the time. It was geeks.

    They first started it all with overlaid ASCII characters making The Mona Lisa, Statue of Liberty, etc. Oh yes, and porn.

    Then, when they got their hands on graphic software, they did it with pics and text.

    Every example of the presence of bad/crappy/funny/intelligent/etc..... can be traced back to a geek doing it. That group has the same humorous and degenerate proclivities and impulses as everyone else and they had the first access.

    By the way, don't use "unwashed masses" in the future. It's a red flag.