Apple Reportedly Considering Huge Investment In Twitter

Posted by Soulskill on Friday July 27, 2012 @06:25PM from the keeping-up-with-the-googses dept.

The NY Times reports that Apple has internally discussed an investment into Twitter to the tune of hundreds of millions of dollars. From the article: "There is no guarantee that the two companies, which are not in negotiations at the moment, will come to an agreement. But the earlier talks are a sign that they may form a stronger partnership amid intensifying competition from the likes of Google and Facebook. Apple has not made many friends in social media. Its relationship with Facebook, for example, has been strained since a deal to build Facebook features into Ping, Apple's music-centric social network, fell apart. Facebook is also aligned with Microsoft, which owns a small stake in it. And Google, an Apple rival in the phone market, has been pushing its own social network, Google Plus. 'Apple doesn't have to own a social network,' Timothy D. Cook, Apple’s chief executive, said at a recent technology conference. 'But does Apple need to be social? Yes.'"

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What else are they going to do with the cash? by ExploHD · 2012-07-27 18:34 · Score: 4, Interesting

With all of their assets in the bank, they could do more R&D or they can start absorbing other companies. Looks like we know what their plan is now; I expect Apple technology to be at the same level as everybody else, from here on out.