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Microsoft Surface Release Date Confirmed
twoheadedboy writes "Microsoft is going to release its Surface tablet on the same day Windows 8 goes on general availability, Oct. 26. The news was disclosed in a filing made with the US Securities and Exchange Commission (SEC), which also revealed that the company expects launch and the accompanying marketing to harm its profits. We'll soon find out whether Microsoft has what it takes to take on the seemingly indomitable iPad."
Yeah I guess that didn't work for IBM, HP, Dell, Sony, Acer, Asus, Samsung and hundreds of other computer OEMs after Apple released their first PC back in the 70's.
It's just been two years since the iPad release. It takes a decade for things to settle down. I think by 2016 or so all cells phones will look and perform the same. It will always come down to software and it's developers. The tablet "wars" will be hashed out by 2020 and will probably all look the same and perform the same.
Look at history to predict the future. Back in the late 80s and most of the 90s each computer OEM had their own take on what a computer should look like till we entered the beige box era. History will repeat itself again.
The only enthusiastic things I hear about those tablets are about the integration with current Microsoft software and that for 99% in the work space environment.
Which is microsoft's whole deal, where the money is, and the way into the market. With office 2013 they're pushing to make home a lot more like enterprise. If people can understand what features they get, and how to use them then suddenly it becomes a compelling product. Of course no one outside of MS HQ really understands everything you can do with office, so that barrier to entry is probably insurmountable. However, students will find a lot of enterprise features really useful, and the computer illiterate would find things like cloud storage useful for when they kill their computers and don't have to copy everything over, but they're computer illiterate and can't take advantage of those features.
The other thing to keep in mind is that Surface is supposed to be significantly more capable as a content creation product than ipads and android tablets which are basically content consumption devices. There is a market there, unfortunately Windows 8 is sufficiently terrible that I'm not sure anyone really wants windows 8 devices.
With all of this it's about building the critical mass to get developers on board to make compelling software you can't get elsewhere. MS seems to have a vision for a combined windows 8 family across phones desktop and tablets, but the base of that visions is windows 8 which is terrible. That doesn't mean there isn't something they could do that would make the whole thing really compelling though, I just doubt their users could manage it.
Keep in mind Apple only sold 40 million iPads in 2011. That seems like a lot compared to say... android tablets. But windows 7 sells about 240 million copies a year. If they can present it as easier to use, easier to connect with the PC etc. people might go for it. Lots of people are completely baffled by iPads (seems odd, I know) but those people don't *have* iPads. Of course those people also aren't going to have a clue how to use windows 8 either, but there's probably 200 million customers who's needs aren't served by iPads or android and MS is figuring they could eat up a chunk of that, though admittedly, they'll cannibalize some of their own laptop sales with surface.