Critics Blast Apple's Cheesy New Ad Campaign

theodp writes "BetaBeat reports that people are pretty much falling over themselves to mock Apple's cheesy new Genius ad campaign, using zingers like 'intellectually cheap,' 'cringe-inducing,' 'borderline smarmy,' and — perhaps the unkindest cut of all — Microsoft-worthy — to describe them. Apple's trilogy-of-terror ad lineup includes Mayday ('An Apple Genius shows a fellow passenger how easy it is to make great home movies with iMovie. All before the tray tables are returned to their upright position.'), Labor Day ('An Apple Genius shows a soon-to-be father all the amazing things he can make with iPhoto.'), and Basically ('An Apple Genius points out there are a lot of things that separate a Mac from an ordinary computer, like great apps that come built in.'). The Atlantic's Jordan Weissmann says Steve Jobs would be appalled by the new ads, which certainly don't fare well in a head-to-head comparison with Think Different."

Comments

Re:Successful ad campaign is successful

[Enderandrew]

People say that there is no such thing as bad publicity. That isn't the case. Ask BP what it was like to be in the news constantly for the oil spill.

Microsoft is in the news for losing market share in just about every key segment since Ballmer took over. Apple is in the news for failing to meet sales expectations for the iPhone and a disappointing earnings statement.

These ads suggest that Apple may have lost their touch when Jobs died. Consumers and stockholders might have reason to question the future of the company under Tim Cook.