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RIM CEO Says Company 'Seriously' Considered Switch To Android

zacharye writes "RIM CEO Thorsten Heins's interview with the Telegraph on Thursday made headlines for his admission that the company can't keep up with Apple and Samsung without outside help. But there's another interesting nugget buried within the interview that didn't get quite as much attention: Heins says that RIM took a long, hard look at migrating to Android before deciding to plow forward with BlackBerry 10. Heins said, 'We took the conscious decision not to go Android. If you look at other suppliers’ ability to differentiate, there’s very little wiggle room. We looked at it seriously — but if you understand what the promise of BlackBerry is to its user base: it’s all about getting stuff done. Games, media, we have to be good at it, but we have to support those guys who are ahead of the game. Very little time to consume and enjoy content — if you stay true to that purpose you have to build on that basis. And if we want to serve that segment we can’t do it on a me-too approach.'"

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  1. Re:That *niche* market. by Anonymous Coward · · Score: 5, Interesting

    and iOS was found MORE secure?

    Good luck with that...

    I believe it. iOS might not be the best, but it's pretty good when you just want to get business done. It's easy to setup, easy to control, and Apple is pretty good at keeping people/Apps/permissions under control. Plus, every iPhone works pretty much the same regardless of model.

    Some androids are easy to root, some are hard - some are easy to control, some are not. Some models are good, some aren't.

    I personally like Android as a geek and and someone who isn't exactly pro-Apple - but I hated supporting Android and led the push for an easier iPhone/iPad environment. I'd never go back