Apple Is Giving Away Its Secrets By Litigating

Posted by samzenpus on Sunday August 5, 2012 @12:00PM from the letting-the-icat-out-of-the-bag dept.

An anonymous reader writes "Apple, by going to a jury trial to defend the patents of its most prized products, is allowing competitors and the public to see inside one of the most secretive companies in the world. From the article: 'While in court on Friday, Philip W. Schiller, Apple's senior vice president for worldwide product marketing, pulled the curtain further back when he divulged the company's advertising budgets — often more than $100 million a year for the iPhone alone. Also at the hearing, Scott Forstall, senior vice president for iPhone software, explained that the early iPhone was called "Project Purple." Mr. Forstall said it was built in a highly secure building on Apple's campus. A sign on the back of the building read "Fight Club." Behind the security cameras and locked doors, most employees on the project did not even know what they were working on.'"

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Is Apple using undercover marketing? by elucido · 2012-08-05 12:09 · Score: 0, Troll

How many of those Apple users lining up to buy the new Iphones are Apple employees or associates paid to stand in line? The amount of people in line is eerily similar with each product launch, how many of these people are the same and what is their association to Apple?
Undercover marketing is real. For all who don't know what it is, here is a video http://www.youtube.com/watch?v=LcZkbUH-lOc