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Australian Agency Rules Facebook Pages Responsible For Comments

jibjibjib writes "The Australian reports that brands in Australia could be forced to abandon their social media campaigns, after the Advertising Standards Bureau ruled that they were responsible for comments posted on their pages. According to the article, the ASB is poised to release a report attacking Carlton & United Breweries for derogatory comments posted on one of their official Facebook pages, despite CUB monitoring and removing those comments twice daily. Legal expert John Swinson commented on the decision, saying 'You simply can no longer have two-way conversations with your customers.'"

2 of 141 comments (clear)

  1. Re:Good. by ThunderBird89 · · Score: 4, Insightful

    Why should anyone share responsibility for what you say? In the same vein, should the local government, the builder company and the maker of a cardboard box be responsible for anything I shout while standing on said box on a street corner? Is London responsible for whatever anyone says on Speakers' Corner?

    --
    Hyperbole: I use it liberally!
  2. Terrible, just awful by roman_mir · · Score: 4, Insightful

    This is just the worst that comes out of courtrooms.

    Think about it - you start a business, it doesn't even have to be big or anything, maybe you are giving advice, maybe you are selling toy airplanes, hell, maybe you are giving away toy airplanes (I don't know why I chose airplanes here), and somebody posts comments on your forum that are 'derogatory'.

    Well those comments just may be derogatory, but how can the person hosting the forum be held responsible for derogatory comments made by other people?

    What about /.? It's a business, after all, people are getting paid to run it, there are ads here (I think), so what would happen if /. was held personally responsible for all the derogatory shit that people spill here?

    "Fuck nigger cocksucker dyke blow me." - so somebody leaves comments like that or whatever on a forum and all of a sudden a person or a business hosting it is responsible and is liable to all sorts of lawsuits.

    THAT stifles innovation. THAT prevents innovative people from starting businesses that rely on new ideas how to promote their business, it sure HELPS the monopolies (and that's how monopolies are created - with government interference in the market in the first place, and this IS government interference with the market, and this will prevent innovation and stifle competition and help monopolies).

    ALL basic freedoms are important to have a vibrant economy, freedom of speech, association, private property ownership, speedy trial, not being thrown in jail without a trial, not being harassed by the government, etc.

    Take one of those freedoms out and you stop the economy from innovating, and this is important. Think about the Mars mission with Curiosity. Is it important to have a vibrant economy to be able to freaking afford a mission like that? Is Zimbabwe running a mission like that?