Telco Company Claims Freedom of Speech Includes Misleading Ads
An anonymous reader writes "Rogers Telecommunications is claiming that a ruling by Canada's Competition Bureau violates Rogers' freedom of speech. The company is in court over a 2010 ad campaign where it claimed that its discount brand 'Chatr' was more reliable and suffered fewer dropped calls than the competition. The Competition Bureau found 'no discernible difference in dropped-call rates between Rogers/Chatr and new entrants' and began legal proceedings against Rogers for violating Canada's Competition Act. The Bureau is seeking a $10 million (CDN) fine, an end to the ad campaign, and for Rogers to issue a corrective notice."
Greetings and Salutations;
I have to point out that "freedom of speech" is not absolute. It does not absolve the speaker from having to take responsibility for their words, nor, is it license to lie without consequences. This has been ruled upon a number of times by the Supreme Court here in the US. I have to say that this is one area where I agree with the Justices (although there are plenty of other areas where we disagree). The way that truth in advertising has become as rare as an Emu these days is a terrible thing and should not be tolerated. If your marketing people are so incompetent that lying about one's competition is the only way they can find a way to show that your company is a better choice, either you need to hire better people, or, admit that they have a point, and, shut down your company, since it obviously is worthless.
Pleasant dreams.
Dave Mundt
YAB - http://blog.beemandave.com/