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Alternative To QR Code Uses NFC and Cheap Rectennas

Posted by timothy on from the which-infrastructure-do-you-prefer? dept.

An anonymous reader writes "The BBC reports researchers in Korea have developed a technology that can be used as a viable alternative to QR codes. Made of plastic and electronic ink, the rectennas cost less than one penny each to produce and use the NFC standards for wireless radio communication to devices. They are seen as a cheap, easy-to-print and environmentally friendly way to overcome the limitations and inconvenience of QR codes, the usage of which has greatly increased in the last few years."

7 of 164 comments (clear)

  1. Missing the point? by squiggleslash · · Score: 5, Insightful

    The entire point of a QR-Code is that it can be placed where-ever anything visual can be placed. You can put a QR code on a billboard, on a streetsign, on a television image, in a newspaper, on a bus ad...

    --
    You are not alone. This is not normal. None of this is normal.
    1. Re:Missing the point? by Grantbridge · · Score: 4, Insightful

      The great thing about text is you can put it anywhere anything visual can be placed! You can but a tinyurl.com/acmeadd on a billboard, on a streetsign, on a television image.... (And its still quicker to type than to get the camera all lined up to QR code something you pass on a bus.)

    2. Re:Missing the point? by siddesu · · Score: 5, Insightful

      When I hear "antenna" and "NFC" I can't help but think that QR has one important "shortcomming" -- it can only get into my phone if I want it to. Now, imagine the marketing potential for something that can be read without user interaction by a helpful app and you'll see the appeal ...

    3. Re:Missing the point? by camperdave · · Score: 4, Insightful

      The entire point of a QR-Code is that it can be placed where-ever anything visual can be placed. You can put a QR code on a billboard, on a streetsign, on a television image, in a newspaper, on a bus ad...

      The entire problem of a QR-Code is that it must placed where anything else visual could be placed. You can put a QR code on a billboard, on a streetsign, on a television image, in a newspaper, on a bus ad... and there's that much less space for the ad art itself.

      These rectennas can be covered by advertisement without impairing their function.

      --
      When our name is on the back of your car, we're behind you all the way!
    4. Re:Missing the point? by blind+biker · · Score: 4, Insightful

      And its still quicker to type than to get the camera all lined up to QR code something you pass on a bus

      Actually no, it's not quicker.just typing "tinyurl.com" takes more time than to acquire a QR code.Unless you use a catastrophically inefficient app/UI for the QR.

      --
      "The agriculture ministry is not in charge of Gundam" - Japanese ministry official.
  2. Environmentally friendly? by vlm · · Score: 5, Insightful

    They are seen as a ... environmentally friendly way to overcome the limitations and inconvenience of QR codes...

    I'm mystified how that works. Its not like QR codes are inherently toxic by shape, like prions, nanoparticles, or asbestos fibers.

    The only QR code I've ever used for a "real" purpose is holding my phone up to the screen to scan a google authenticator QR code. I'm not sure how that would translate to a NFC solution like this... have to print out on a 3-d printer or something?

    --
    "Science flies us to the moon. Religion flies us into buildings." - Victor Stenger
  3. Re:Is it Cheaper? Easier? by 3dr · · Score: 4, Insightful

    No kidding. The summary quoted(?) this nugget: "...to overcome the limitations and inconvenience of QR codes, whose usage has greatly increased in the last few years."

    I'd say that the reason usage QR codes has greatly increased in the last few years is because they are not so limited or inconvenient as the article asserts. The QR code may contain several types of information, but in a 2D bit array, you are inherently limited. QR codes are not a high-bandwidth transport, but even if all they contain is a vcard or URL, the URL is the gateway to larger content.

    I like QR codes because they are inherently opt-in. Screw the NFC based ad network!