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Microsoft Unveils First New Company Logo In 25 Years

Barence writes "For the first time in 25 years, Microsoft has issued a new company logo to usher in the Windows 8 era. Made up of a newly square Windows symbol alongside grey Microsoft logo type, it's been designed to closely match the logos for other products in Microsoft's portfolio, including Office and Xbox. The logo takes pride of place on Microsoft.com from today, and will be used in Microsoft's retail stores and on all future TV ads."

15 of 378 comments (clear)

  1. poor by Anonymous Coward · · Score: 5, Funny

    there is no dollar sign in there.

    1. Re:poor by Anonymous Coward · · Score: 5, Funny

      Actually, there was a glitch in the organization: developers ended up designing the logo and designers ended up developing Windows 8.

  2. Looks like Metro tiles by GameboyRMH · · Score: 5, Funny

    Next best thing to putting Clippy in there, I guess.

    --
    "When information is power, privacy is freedom" - Jah-Wren Ryel
    1. Re:Looks like Metro tiles by overmoderated · · Score: 5, Funny

      Paint is such a nice program.

    2. Re:Looks like Metro tiles by infodragon · · Score: 5, Funny

      “People liked NASCAR because the constant crashes made it exciting, and this gave me an idea...”
                  -- Bill Gates on Microsoft Windows

      Another brilliant idea, change the look of your brand as the exciting crash of the company begins.

      For those of you not able to tell, this is my terrible attempt at humor.

      --
      If at first you don't succeed, skydiving is not for you.
    3. Re:Looks like Metro tiles by Anonymous Coward · · Score: 5, Funny

      They had to change because Apply has the property rights for round corners...

    4. Re:Looks like Metro tiles by Anonymous Coward · · Score: 5, Funny

      "People liked NASCAR because the constant crashes made it exciting, and this gave me an idea..."
                              -- Bill Gates on Microsoft Windows

      "You Can't Believe Most of the Quotes You Read On the Internet"
                  -- Abraham Lincoln

  3. Either Microsoft stole it from this guy by Spy+Handler · · Score: 5, Funny
    1. Re:Either Microsoft stole it from this guy by Bill+Dimm · · Score: 5, Funny

      Hey, rounded corners make all the difference. You should know that by now.

  4. ... and made with MS Paint by schwep · · Score: 5, Funny

    Really? This looks like the last thing you drew before you thought, "I should try out the circle brush."

  5. Re:Stop laughing by Jeng · · Score: 5, Funny

    This is Microsoft you are talking about here.

    This was designed by multiple committees each of which would only support their own design.

    After 3 months of deliberations Balmer sat in on a committee meeting and determined the winner by lining up the different executives that ran each committee and then started throwing chairs at them. The last one standing won.

    --
    Don't know something? Look it up. Still don't know? Then ask.
  6. Logo for Microsoft, not MS by tepples · · Score: 5, Funny

    there is no dollar sign in there.

    Of course there isn't. The logotype part is "Microsoft", not "MS". The dollar sign, an homage to Microsoft's roots as a BASIC interpreter publisher, comes in only when you abbreviate it as M$.

    10 M$ = "Microsoft"
    20 PRINT M$;" is a monopolist"

    1. Re:Logo for Microsoft, not MS by operagost · · Score: 5, Funny

      No, no! You have to save that change for later. You change the GOTO 10 to GOTO 20 and release it in the new version as a "performance enhancement".

      --

      Gamingmuseum.com: Give your 3D accelerator a rest.
  7. Re:Better Article by sam_paris · · Score: 5, Funny

    Call me crazy but I think this is really a case of "different strokes for different folks." And in general it seems that anything Microsoft does gets criticized at Slashdot. I mean. I've been a member here since 2006 and lurked long before then and I don't recall many instances of people praising anything they've done, so this comment is very unsurprising.

    That said, I actually like this logo (yes, feel free to mod me +funny). I think that simple and flat shading evokes modernity and that trying to be fancy and use gradients or otherwise trying to make things pop-out or use 3D-ish looking elements is on its way out.

    As far as boring goes, we are talking about a large software company that makes most it's money of licensing software for big business, it's not a games studio or a high-octane energy drink company, the logo was never going to be neon green with a lightning flash. I wouldn't call Apple, Google, or Facebook's logos exciting either, they are functional. These companies live or die based on their products, not their logos.

  8. Yes there is... by SuperKendall · · Score: 5, Funny

    there is no dollar sign in there.

    If you watch the video introducing the logo, you'll note that three of the colors represent broad categories of Microsoft - Blue is Windows, Red is Office, and Green is XBox.

    So what's the color remaining they didn't provide an explicit mapping for in the video?

    Gold.

    Well played, Microsoft.

    --
    "There is more worth loving than we have strength to love." - Brian Jay Stanley