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Microsoft Unveils First New Company Logo In 25 Years

Posted by timothy on from the thought-that-was-the-foursquare-logo dept.

Barence writes "For the first time in 25 years, Microsoft has issued a new company logo to usher in the Windows 8 era. Made up of a newly square Windows symbol alongside grey Microsoft logo type, it's been designed to closely match the logos for other products in Microsoft's portfolio, including Office and Xbox. The logo takes pride of place on Microsoft.com from today, and will be used in Microsoft's retail stores and on all future TV ads."

3 of 378 comments (clear)

  1. Yeah, it's a crap logo by jollyreaper · · Score: 5, Interesting

    To be expected. What I want to know is:
    a) How much time did they spend on this?
    b) How much money did they spend on it?

    Anything north of 12 months and $50 mil, I'll be suitably disgusted and impressed. 24 months and $100 mil, they deserve some kind of fail award.

    --
    Kwisatz Haderach
    Sell the spice to CHOAM
    This Mahdi took Shaddam's Throne
  2. Re:Looks like Metro tiles by UnknownSoldier · · Score: 4, Interesting

    This guy would agree with you ;-)

    https://www.youtube.com/watch?v=uk2sPl_Z7ZU
    How to paint the MONA LISA with MS PAINT

    The artist also "draws" with Cheetos ... no joke. He is *good*
    https://www.youtube.com/watch?v=7IoqpXQ_dpA

  3. Re:poor by rolfwind · · Score: 5, Interesting

    Good simple logos are hard to do. Look at FedEx. That needed an all new font just to get the subtle symbolism.

    And simple is the right direction. If you look at art or old magazines, the designs of illustrations go from a type of baroque, all curvy and overdetailed to ever more simplified.

    The problem with the new logo isn't that it's simple, it's that it's generic. The four colors always were. Google and eBay has similiar colors by now (although they incorporate it into the name itself). I think Microsft has the most generic logo out there for a major corporation and without the "Microsoft" next to it, most people wouldn't be able to place it -- unlike, say, a Mercedes Star or some such.