San Diego Zoo Creates Biomimicry Incubator

waderoush writes "The San Diego Zoo has built a world famous reputation as a tourist destination, for helping to rescue the California Condor, and maybe (if you're old enough) for Joan Embery's appearances with Johnny Carson. Now the zoo is using its expertise to drive innovation by establishing a new 'Centre for Bioinspiration.' While the Anglicized spelling of 'center' might seem pretentious, the zoo has a down-to-earth goal of innovating through the emerging field of biomimicry, which is exemplified by Qualcomm's Mirasol display technology (the displays generate colors using the same type of interference between light waves that causes iridescence in butterfly wings). The center includes an incubator for developing new bio-inspired products and technologies, where ideas would be advanced to a proof of concept or working model, and then licensed. The incubator also intends to help develop bio-inspired ideas from outside the zoo."

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Re:only pretentious thing is the article summary

[DNS-and-BIND]

As an American who's coming up on his tenth anniversary of being overseas full-time, I can say only this: respect your heritage. Say center and truck and elevator and for fuck's sake don't say 'cheers mate'. Be who you are, without apology. Only the douchiest Americans abroad have a hard-on for British English. Don't Britishize yourself - the first people to ridicule you will be the Brits themselves. And as for Americans who are still in America desperately trying to prove how internationally aware they are by self-consciously pointing out how they're using British spellings...well there's a chart out there somewhere similar to this with this sort of American ranked as one of the furries.