Slashdot Mirror


Nokia Apologizes For Misleading Lumia 920 Ad

hypnosec writes "During Nokia's press event for the launch of its flagship Windows Phone 8 smartphone — the Lumia 920 — the Finnish company made available some promotional materials wherein there was a video showcasing PureView's main feature: optical image stabilization (OIS) but, it turns out these ads were faked following which Nokia has issued an official apology. In the video was 'a reflection that revealed the footage wasn't shot on a Lumia 920, but a regular camera inside a white van.' If we go to 0:27 of the video, a reflection of a white van keeping pace with the girl is seen whereby a person is holding a DSLR camera. Fast forward to 0:48 of the video and you will clearly see the shadow of a DSLR hooked to the swing. In its apology through a blog post Nokia confirms that the video 'was not shot with a Lumia 920.'"

38 of 233 comments (clear)

  1. The damage is already done by Kergan · · Score: 5, Insightful

    A better option would have been to avoid publishing misleading ads...

    1. Re:The damage is already done by kiriath · · Score: 5, Funny

      OR -

      Give away a free DSLR with every phone. I'd probably buy it then.

    2. Re:The damage is already done by Zontar_Thing_From_Ve · · Score: 4, Interesting

      A better option would have been to avoid publishing misleading ads...

      You are quite right, but as a former Nokia shareholder (got out earlier this year at a big loss) I can assure you that Nokia got into its current woeful state by running out of "better options" some years ago.

    3. Re:The damage is already done by Missing.Matter · · Score: 2, Insightful

      It's misleading in the same way that Apple's Siri ads or iPhone ads are: show real capabilities of a technology in an augmented or enhanced manner. As the video posted from the 920 shows, the phone is indeed capable of what they claim. Maybe not as good as the larger prototype they claim they were using in the video, but nonetheless very good. Just as Siri doesn't get right every time with instantaneous response, and iPhone isn't lightening fast like in the ads.

    4. Re:The damage is already done by Dr+Max · · Score: 2

      Oh how naive you are. If only you knew the thousands of tricks advertisments companies do when they make adds (from paint as chocolate to fake scientific institutions); you would never buy another marketed product again. I don't think they ever claimed it was taken by the 920, the whole add was very brief on details (i think all it said was "this add used optical image stabilization", and it probably did).

      --
      Rocket Surgeon.
    5. Re:The damage is already done by Theaetetus · · Score: 5, Insightful

      It's misleading in the same way that Apple's Siri ads or iPhone ads are: show real capabilities of a technology in an augmented or enhanced manner. As the video posted from the 920 shows, the phone is indeed capable of what they claim. Maybe not as good as the larger prototype they claim they were using in the video, but nonetheless very good.

      Wat? They don't claim they were using a "larger prototype", they simply confess that it's not a 920 at all. Compare that to this:

      Just as Siri doesn't get right every time with instantaneous response, and iPhone isn't lightening fast like in the ads.

      But Siri does get it right some of the time, and with a fast enough network connection (like, say, it's connecting to a local server), it could be that fast. Those ads are Siri, albeit Siri at its absolute, unlikely-to-actually-occur-in-reality best. Here, Nokia's not even using a 920 at all. It's not just misleading as in a "shown under optimal conditions" way, but misleading in a "doesn't actually exist at all" way.

    6. Re:The damage is already done by Missing.Matter · · Score: 2, Interesting

      They don't claim they were using a "larger prototype", they simply confess that it's not a 920 at all.

      I think maybe I read it wrong. They said the images were shot with a prototype and scaled down.

      Those ads are Siri, albeit Siri at its absolute, unlikely-to-actually-occur-in-reality best.... Here, Nokia's not even using a 920 at all. It's ... misleading in a "doesn't actually exist at all" way.

      How is "unlikely-to-actually-occur-in-reality best" much different or generally less misleading compared to "doesn't actually exist at all"? Nokia 920 has optical image stabilization that improves image quality. This is demonstrated. It's probably not as great as a DSLR but it does what they say. Siri is an AI that responds to voice commands. It doesn't perform exactly like the video but it does what they say. Apple shows iPhone downloading at faster than network speeds over 3G. Of course it doesn't do it just like that, much slower in fact, but it does what they say.

    7. Re:The damage is already done by Anonymous Coward · · Score: 5, Insightful

      Microsoft doesn't make the hardware or the ad. What part of Nokia product don't YOU understand?

      Don't kid yourself, Nokia has been a de facto Microsoft subsidiary since Elop became CEO.

    8. Re:The damage is already done by Wovel · · Score: 4, Insightful

      You don't see the difference between showing a product in the best available light versus showing video from a professional camera and claiming it came from the phone?

      You really don't? Ou think that is in any way equivalent. The Siri ads are like the HTC ads where everyone in the band is using a phone. Could the phone do that? Sure. Would it take optimal conditions that are unlikely to exist on earth today? Sure. The Nokia ad was a lie. He phone could never do that because it wasn't done with the phone.

    9. Re:The damage is already done by isopropanol · · Score: 2

      What's to deny? The camera is designed to survive being dropped, and it survived being stuck to a motorcylce. The image was shaky because it wasn't mounted to a stedicam and the bike was oscilating further than the sensor or lens elements are able to move. The microphone picked up wind noise because it was windy and being a pocket camera it didn't have a windsock.

      If you want good footage and sound in this situation, there's no getting around mounting to a stedicam (or DIY equivalent) and plugging in a shotgun mic with dead cat. At which point you no longer have a pocketable rig.

    10. Re:The damage is already done by 21mhz · · Score: 2

      Seriously? Take a look for yourself: http://swipe.nokia.com/features/

      Features, shmeatures. I programmed the poor thing, and I still think it was a failure. It was destined to be half-baked even before the axe fell.

      There's a reason the N9 with MeeGo outsold their first batches of WP7 phones, despite its lack of marketing and limited availability.

      There are no trustworthy data confirming this.

      --
      My exception safety is -fno-exceptions.
    11. Re:The damage is already done by 21mhz · · Score: 3, Informative

      No, it's not. As Nokia admits, the 920 doesn't have the image stabilization yet. It hasn't been demonstrated, because they haven't even gotten a working prototype.

      There is another video that explicitly claims to be demonstrating OIS on Lumia 920.

      --
      My exception safety is -fno-exceptions.
  2. surprise... by Tom · · Score: 5, Funny

    Advertisement is full of lies. Who'd have thought? Colour me shocked. Shocked, I say!

    --
    Assorted stuff I do sometimes: Lemuria.org
    1. Re:surprise... by ledow · · Score: 5, Interesting

      Well, in most civilised countries in the world, advertisements CAN'T lie. That's pretty much the problem.

      The other side of the coin is whether people THINK something that the advert IMPLIES but doesn't actually say. If you're stupid enough to fall for those tricks, then you really will believe that advertising lies all the time.

      That's not to say that lies don't happen. It's just an entirely different kind of "lie" to what the average person would think.

      Watching the shopping channels is entertainment on a dull night for no other reason than spotting the holes and flaws in the truths they tell (Do it - assume they are 100% true and then see how they can say those things without telling a lie, it's quite fun to do. Do the same with magicians, psychics, etc. and notice the same tricks happening).

      Last night on QVC: "This ceramic frying pan can cook at a hotter heat than any metal pan on the market". Well, yes. It probably can. But I wouldn't EVER cook at those temperatures and surely my gas stovetop or, indeed, my frying pan would melt trying to do that before I need worry about buying a ceramic one".

      "This pan wipes clean with one swipe" - yes, it does. Because you've got hot, fresh, watery/oily sauce that you poured onto it just a second ago and a huge tough man scraping a heavy, clean, damp dishcloth over after scraping off the sauce with a metal implement.

      "While the traditional non-stick pan is much harder to clean" - no, because the over-smiley female presenter is hardly pushing, with a dry, small, flimsy dishcloth (and no metal implement) on a pre-dried stain of (presumably) the same sauce that probably has been cooked on and dried for hours.

      Completely truthful. Absolutely 100% misleading. There's a difference.

    2. Re:surprise... by Anonymous Coward · · Score: 5, Funny

      at least this one has a fit girl on a bike in it. Always a fine sight. I did enjoy the ad from that standpoint.
      Disclaimer: i'm one of those cyclists who sometimes slow down in order to not overtake a woman on a bike... if that makes me a dirty old man, so be it.

    3. Re:surprise... by Big+Hairy+Ian · · Score: 3, Interesting
      Depends how you are defining false I mean if you include tidying up an image with PhotoShop then I think you'll be hard pressed to find an honnest advert. What about commercials for razors where they pre shave the guy and lather him up before filming?

      Basically lying in adverts is rife and always will be and I'm kinda surprised Nokia is being dragged through the mud for this when most times advertisers don't even get caught.

      --

      Build a Man a Fire, and He'll Be Warm for a Day. Set a Man on Fire, and He'll Be Warm for the Rest of His Life.

    4. Re:surprise... by pak9rabid · · Score: 5, Insightful

      I'm kinda surprised Nokia is being dragged through the mud for this when most times advertisers don't even get caught.

      There ya go...the moral of the story (to these douches anyways) is 'don't get caught'.

    5. Re:surprise... by ledow · · Score: 2

      And, of course, the real questions are "what dilution?", "for how long?" and "where?"

      Household vinegar is acidic (down to pH 2.4 or even lower). It just matters what dilution you have it in. Do you know what I use to clean the windscreen wipers on my car? Vinegar. I've never once worried about the paint job underneath them melting off because of vinegar.

      If I wipe it off (or wash it away, or whatever) quick, I could pour just about anything on there.

      And if I do it on a nice, waxed, plain part not near any edges or corners, I'd get away with it even easier.

      But, yes, that's the point. You THINK he said that he's poured some horrendous acid on the car, where actually he's poured some acid of unknown dilution onto a small, waxed portion of a fresh car and in fact then immediately neutralised the acid anyway.

      The problem is what people THINK he said compared to what he ACTUALLY said. And that only gets solved by educating people.

      "This loan is at the lowest we've EVER offered!". Great. But if it's still 20% more than the competition offer every day, it's not much of a bargain.

    6. Re:surprise... by ledow · · Score: 2

      Dihydrogen monoxide is a component of acid rain, and kills thousands of people every year.

      100% truthful.
      100% misleading.

  3. Say it ain't so... by itsdapead · · Score: 4, Insightful

    Next you'll be saying that that HTC (?) ad with the fashion photographer jumping out of the plane and doing a photo shoot in free-fall wasn't entirely shot on a smartphone?

    What next? I'd been planning on buying a can of Red Bull, sprouting wings, and flying to Holland next week: should I change my travel plans?

    --
    In a survey of 100 programmers, 111111 thought that duck-typing was a good idea.
    1. Re:Say it ain't so... by LourensV · · Score: 2

      And that the fashion photographer wasn't actually a fashion photographer but a professional skydiver? Say it ain't so!

      If the phone can actually do image stabilisation and it's not much worse than what's shown in the ad (regardless of how the ad was produced) then I don't see how this is misleading beyond the fact that it's an advertisement, and thus by definition intentionally misleading. Lies, damned lies, statistics, and advertising...

    2. Re:Say it ain't so... by Anonymous Coward · · Score: 2, Insightful

      > I'd been planning on buying a can of Red Bull, sprouting wings, and flying to Holland next week

      Big difference. The claim of "sprouting wings" is so over top that anybody should know that this is just an advertising slogan.
      Only a total moron would drink Red Bull and wait for wings to pop out.

      Making it look as if something was produced with a device even though the device was not used is a fucking LIE.
      Here most people will think that the camera really is that good.

    3. Re:Say it ain't so... by azalin · · Score: 2

      I'd say they got the image stabilization done a few years ago. I remember shooting videos with an N82 from horseback, which turned out rather nicely. Hardware was never their biggest problem...

    4. Re:Say it ain't so... by itsdapead · · Score: 5, Insightful

      Making it look as if something was produced with a device even though the device was not used is a fucking LIE.

      Useful cut out and keep guide:

      If it is on a TV or Cinema screen or even a still photograph it is a lie.

      It's not necessarily about dishonesty - it's about practicality. They use simulated pictures in adverts for TV screens because taking photos/videos of TV screens always looks crap - it's nigh-on impossible to get the exposure/colour balance right even if you don't get interference patterns. They use fake food in commercials because real food looks crap on film (especially after it's been under the lights for an hour or two). Making a film/TV program is too bloody time-consuming and expensive to leave anything to chance for the sake of realism when you can fake it reliably and on cue. Interviews get edited because people going 'um' or repeating themselves looks much worse on screen than it does in real life: if they cut away to the interviewer nodding then it's probably to disguise the 'jump' where they cut out the interviewee saying something unintelligible.

      With still pictures, you don't even need Photoshop: you've put a spin on it as soon as you've composed the picture and decided when to press the shutter.

      "The camera never lies..." should be on the shortlist of most comprehensively inaccurate aphorisms of all time.

      --
      In a survey of 100 programmers, 111111 thought that duck-typing was a good idea.
  4. Too bad... by Anonymous Coward · · Score: 2, Interesting

    The camera shots are fake as well as the videos...

  5. Contrast this with the demo for Google Glass by Anonymous Coward · · Score: 2, Interesting

    Contrast this with the demo for Google Glass -- done live, with multiple people, skydiving.

    http://www.youtube.com/watch?v=D7TB8b2t3QE

  6. Outline by puddingebola · · Score: 5, Funny

    Also, on the grassy knoll, you can see the outline of a figure that looks exactly like Steve Ballmer.

  7. great job by slashmydots · · Score: 3

    I know when I'm looking for a high end phone, I look for stuck up douchebags saying customers are wrong about wanting an SD slot as that would ruin their artistic vision and who create a fake ad for no reason about a fake feature then "accidentally" release it. I think maybe they're purposely trying to not get bought out by any other company by looking like assholes.

  8. We apologize if your intelligence was insulted... by QilessQi · · Score: 3, Insightful

    ...by such an obvious fake. We promise that in the future, the misleading ads won't be *nearly* as easy to debunk.

  9. Re:Nokia should run a promotion by Anonymous Coward · · Score: 2, Funny

    No, that will never work. There is only one girl in the ad, whereas at least three people will buy the a Lumia 20 phone. Heck, maybe even 4 people will buy it. They can't all get the same girl.

  10. Not any more fake than all the other ads. by csumpi · · Score: 3, Insightful

    In auto commercials, cars are 3d renders.

    Apple's siri commercials are simulated experiences.

    Cereal boxes and chocolate bars are made larger in those ads.
    Screen images are simulated.

    Can you hear me now is not actually talking on his cell phone.

    ...the list goes on.

  11. Meanwhile in Executive land by dna_(c)(tm)(r) · · Score: 5, Funny

    OR instead you could point out how well Mr. Elop has done turning the ancient dinosaur Nokia into the nimble, most successful Windows phone company, making him a very deserving (of a humongous bonus that is) CEO. He can even take a nice picture of that fat check - shaking with excitement but nonetheless rock solid stabilized - and upload it to Bing (via Facebook). Oooh, the joy!

  12. People looking for something to be angry about by Zeromous · · Score: 2, Insightful

    Why on earth did anyone expect any of this commercial was shot with an actual Lumina?

    Does anyone realize how impractical this is, or even how bad it would look on your HDTV?

    Nokia's only mistake here is not putting "Not actual footage. This is a simulation of actual results" disclaimer on the split screen parts.

    --
    ---Up Up Down Down Left Right Left Right B A START
  13. Shouldn't count. by SternisheFan · · Score: 4, Insightful

    Apologies after you've already been caught shouldn't really count . ''I told the judge how sorry I was for robbing that bank, but he still gave me twenty years!". Here's a thought, how about not lying in the first place? Does the phone's camera really suck that badly that you had to fake your ad? Whose decision to use the dslr was this really??

  14. Commercials with toxic "food" by gay358 · · Score: 2

    And often food in commercials is faked and not suitable for eating (because of paint, being raw inside etc). Often chocolate is just brown paint, strawberries are painted to have more vidi colors, icecream can be made of "mashed potato covered in motor oil" etc. Commercials have long history of being full of lies and often even reviews of products are fake.

  15. We're sorry. by residieu · · Score: 4, Interesting

    We're very deeply sorry that we got caught. We did not intend anyone to know about this deception. In the future, we promise to do a better job at hiding our dishonest activities so that we do not get caught again.

  16. Re:You're naive by TheLink · · Score: 2

    We take them down by complaining about them and not buying their products.

    Not by going "everyone does that, oh no, what can we do about it".

    --
  17. Nokia's woes by Anonymous Coward · · Score: 5, Interesting

    Why did Nokia end up in this mess?

    They had Symbian which made them a lot of money but was getting stale with UX. So Nokia started making a new Linux-based OS, which was called Maemo. Then, for some unknown reason they partnered with Intel and Maemo became Meego.

    Meego was getting delayed.

    Meanwhile Nokia did publish a Maemo phone, the N900. This was quite an OK phone, and got good reviews. Nokia was back on track.

    Enter Stephen Elop as the new CEO. First thing the Microsoft alumni does is destroy the revenue stream from Symbian phones with his burning platform speech. Next thing he does is destroy any hope of any future by killing Meego.

    Third thing he does is announce a partnership with Microsoft which means the in-house software development essentially has to cease. At this point Nokia has been beaten to a comatose state. Talent is bleeding out of the company.

    Questions: Why did Nokia self-destruct its future? Who did Paul Allen meet in Helsinki on his boat, was this where the deal to trash Nokia was made? What is Shell chairman Jorma Ollila's (ex-Nokia CEO, Nokia chairman of the board) role in all this?

    We know the result of all this: Nokia is nearly dead, ready to be given the final rites by Microsoft, which will devour Nokia's patents. Nearly all mobile operating systems are on the hands of a few North American companies. Strategically this makes a lot of sense to the USA, as it is showing a tendency to snoop on everyone's private data regardless of who and where they are. What better way to do this than to control the OS in a device which is with each person almost all the time.

    This makes me think the decision to destroy Nokia was in some way dictated by US interests. Why the Finnish government accepted all this is beyond me - they must have gotten something valuable in return.

    So what did the Finns get?

    One thing I guess they got was a promise to become a big player in the content industry (games) area. Just look at the hype around Rovio and their Angry Birds. I doubt the rise of content industry in a narrow sector would be enough to offset the loss of an entire strategically important R&D cluster. Therefore I think this was not enough.

    But what more could it be? Promise to become a member of NATO without "officially" becoming a member of NATO?

    Maybe instead of a carrot, a stick was used. But what was the stick?

    I am appalled that the Finnish government with the industry movers and shakers have basically eaten popcorn and watched the show without doing anything. Not so many years ago a lot of tax money was constantly funneled into Nokia's research projects. It was the pride of the whole nation, and this was mirrored in the behaviour of the government and the industry. Now the same clowns are watching a whole high-tech cluster vaporize in thin air without doing ANYTHING.

    And lo and behold, Samsung will be next.