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Windows Phone 8 SDK — By Appointment Only
mikejuk writes "Developers worried about the changes that might be waiting for them in the new Windows Phone 8 API are going to have to wait even longer to find out. Microsoft has just announced that the SDK will be available soon, but only to the developers it approves. If you already have a published app, then you can apply to be part of the program. The announcement says, 'But I do want to set your expectations that program access will be limited.' The public SDK will be made available 'later this year,' which is behind the timetable that developers were led to expect. As you can imagine, the developer community, judging by the comment stream, is less than happy. What makes this whole development even stranger is that the announcement was made on the day Nokia previewed a range of WP8 devices. The Nokia launch got most of the publicity, so perhaps the idea was that a little negative news wouldn't be noticed. The real question is: why the limited availability?"
*Setting: Microsoft executive officers meeting* ... ... we could cancel our "free" express version of Visual Studio? ... ... ... ... or do we have a problem?
Steve Ballmer: Alright you dumbshits, I've been up all night reading about this new "walled garden" thing that Apple has and I want one for Microsoft!
Executive #1: Are you serious? Why play their game? We've been gaining developers by opening up to the community and
Steve Ballmer: Shut up and get out, you're fired. Anyone else want to call me a copycat?
Executive #2: We could
Steve Ballmer: That's a good idea but we need something better, something that sends a message to developers developers developers developers that we don't even need them. It used to be about the developers developers developers developers but maybe -- just maybe -- they're like women and you gotta hit 'em a little bit so they appreciate when you're nice to them. I don't just want a measly walled garden, I want a fortressed garden with turrets that shoot anything that moves and has a Guantanamo Bay garden where no one has any rights and developers developers developers developers are tortured while we urinate on copies of the GPL and
Executive #3: Well, my division's about to release the Windows Phone 8 SDK, we could, say, charge $100 for people just to see the API?
Steve Ballmer: That's good but it's not quite there yet. That sounds like those Member's Only jackets that weren't really "members only" and anyone with a bennie could pick one up. I mean when I was an up and coming star in this company I bought one and thought that it was a mark of success and then there I was in McDonald's ordering my daily seven quarter pounders with cheese and this fucking teenager has a Members Only jacket on. And so I ask him what club he's a member of that he thinks he can wear this piece of clothing around and he laughs and says 'Dude, it's 2005, every thrift store in the world sells these for $5, it's like, ironic, you know, hipster' and so then I just reach over the counter to strangle the last breath out of his
Executive #3: *AHEM* Wellllll, we could actually make this "members only" and send out invitations to participate in the release of the Windows 8 SDK.
Steve Ballmer: YES! That's what I'm talkin' about. That's the kind of innovation and vision this company needs! You just won the income of this dumbass over here
Executive #1: What?! You can't do that!
Steve Ballmer: Oh I can. In fact, fuck it, it's retroactive for this fiscal year. You'll get a bill in the mail. Cheer up, your taxes just got a whole lot easier.
*huffing and puffing, Ballmer drags a stack of chairs up to the conference table next to the shocked first executive*
Steve Ballmer:
My work here is dung.
'Too many apps'.
I think this is right choice from Microsoft. They know what's best for us developers. Hell, they made the best IDE on planet - Visual Studio - too!
I'm thinking that we need a new moderation: "-1 Shill"
It's obvious: WP8 isn't really ready yet. They gave a sneak preview a while back that only contained a few features, they've been coy about when the damn thing will be released, they only showed off a couple additional features at the Lumia event, and they still won't tell us when they'll be showing off the rest of the features (BUILD 2012? who knows?), when phones are being released, which carriers will be getting them etc. Look, I like WP, and I like developing for WP, and WP8 will be my next OS, but this is getting beyond stupid.
Google+ and Gmail have had decades-long rollouts.
Decades? Google itself is only 14 years old...
What are you going on about? Your comparing API access to G+ and GMail to an entire platforms SDK? Oranges and Apples. But you seem new to the internets, what with your only 2 posts ever made, so maybe you don't know how things work? Couldn't possibly be a shill..
The day Gingerbread/ICS/JB was announced I could develop for it - ok maybe there was a day or two while it was uploaded - but none of this "oh sorry, only a few developers are allowed to work on JB"
If anything wouldn't you want to get the SDK into developers hands ASAP so that, you know, apps can be written?
I'd be pissed if Google did this with Android 5.0, so why shouldn't developers for Win8 also be annoyed?
we're rushing as fast as we can to put out the OS even if it's not entirely finished, but we'll gladly sell the phone anyways cause that's what software updates are made for.
It's probably not a huge deal since Apple didn't release a iPhone OS SDK until a year and a half after the iPhone was introduced.... except MS will needs every advantage they can get to make WP8 have a dent in the phone market...
I think this is right choice from Microsoft. They know what's best for us developers. Hell, they made the best IDE on planet - Visual Studio - too!
I'm thinking that we need a new moderation: "-1 Shill"
That or a sarcasm tag.
Q: Who are you going to shit on next?
They want there store filled with there own apps and selected others first? The power of the default optipn is strong.
Silence is a state of mime.
If developers would stop developing on the asshat platforms, they wouldn't have to put up with it. The only reason this kind of crap goes on is because people allow it.
Join the Slashcott! Feb 10 thru Feb 17!
Learned what from Apple? All Apple get early access to pre-release iOS versions and SDKs. This is pretty much the opposite of what Apple does. But don't let facts get in the way of your Apple bashing.
Roman Polanski, maybe?
They forgot to include the start button. It will be available for $4.95, or its free if you buy a new XBOX 360.
The summary is misleading. There's no "by appointment only" system. If you RTFA it says microsoft is releasing the API to all developers who have previously released apps. I don't think this is such a big "FU" to developers as you're making it out to be. If anything, they probably did it to reward early adopters which should be applauded. It's like saying "Hey, we're sorry we've gone and modified the entire API after you built an app so we're giving you a little extra time to upgrade your apps so that some other hot shot company can't come in and steal your product before you get a chance to upgrade". I see nothing wrong with this.
I disagree. I don't think Microsoft has a good marketing division any more, or at least it's too overloaded to do any good. I would say Apple's marketing easily exceeds Microsoft's in competency and charisma.
There is no room for error that I can see. Microsoft is years late to this party, and to be pissing off developers is insane. This isn't 1995 any more, where Microsoft's market share basically gave it carte blanche to do whatever it likes to developers and customers.
If the 8 isn't ready soon, then so far as I can tell there will be no reason to complete it at all. Developers have no lack of options these days.
Everything about this OS is insane. No AD integration, when that is the one thing that would have made corporate customers stand up and take notice, and now developers being given the cold shoulder. Just bizarre.
The world's burning. Moped Jesus spotted on I50. Details at 11.
I don't think MS ever really had good marketing to consumers. MS made their fortune selling to businesses (even to OEMs). Selling to consumers requires a different approach.
Well, there's spam egg sausage and spam, that's not got much spam in it.
How does one make and release an app without having the SDK?
Immaculate Compilation
Well, there's spam egg sausage and spam, that's not got much spam in it.
This is even worse than it first appears if you get past the hype and look to history. In the past pretty much every developer Microsoft could find would have development tools a year before a new OS launched to ensure apps would be ready to drop on release day. Nokia just announced product with Windows 8 and select brown nose devs will be getting complete dev tool support SOON? What?
Balmer may still be there but he ain't the same Monkey Boy who did the sweaty, bouncy, "Developers! Developers! Developers!" dance. It is clear that not only the hardware partners are going under the bus, the future for 3rd party application developers is dimming. Which of course is the way it must be. Microsoft currently has as close to a total monopoly on the desktop with Windows and Office as can be. So if they are to grow the topline they won't be doing it by doing more of what made them big. So they have to take in the hardware profits and eventually try to suck in the rest of the application space's profits. Dell's profit margins aren't huge but it makes serious coin on the gross revenue line and it will look good on the topline to keep the institutional investors happy a few more years. Plus, in the long run it is probably the only way to truly lock the platform, which is the only way to cut off the penguin's oxygen supply.
They could take out Netscape by making IE free but that doesn't work with Linux since it is already Free. But what it does need is a plentiful supply of commodity hardware and thus that is it's oxygen. Cut that off and it dies. Android can be dealt with later, assuming they don't end up just monitizing it through patent trolling to the point it makes them so much money they can't afford to kill it.
Democrat delenda est
I've seen this so many times before, from both sides. When the SDK is usable but not 'done' (locked down, polished up, fully documented) you restrict it to eager early devs with caveats like 'API calls subject to change!' The early devs also act as free beta/QA testers, which is the single biggest reason to do the pre-release at all. Then when it's Finished finished you release it to the wilds.
This doesn't tell you whether just the SDK isn't done or whether the OS APIs aren't locked down yet either. The latter would be bad if they're intending to get the SDK out this year.
http://allaboutwindowsphone.com/news/item/14960_100000_apps_published_to_Windo.php
Like that. The comments section for this article is full of of ignorant blowtard haters that fail at reading comprehension.
Huh? Google io. I watched it and downloaded the SDK that day. You seriously need a citation for that?
WP8 was announced this Summer. Where's your Confusion?
LOL at your insinuation that Microsoft's code is more open then Googles tho. That was gold.
The confusing thing about pcs...you go to the store and there is just so many games. I mean, everywhere you look. But on the Mac, there's just six
"When life gives you lemons, don't make lemonade. Make life take the lemons back!" -- Cave Johnson
The strange thing is just how different this is compared to Win8, for which the first beta of developer tools was publicly available more than a year before the release as well (along with a beta of Win8 itself).
Multi-core and NFC are there.