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Intel Demos McAfee Social Protection

Posted by samzenpus on from the protect-ya-neck dept.

MojoKid writes "During the Day Two keynote address at Intel Developer's Forum, Renee James, Senior Vice President and General Manager of Intel's Software & Services Group, talked about software development, security and services in an 'age of transparent computing.' During the security-centric portion of the keynote, James brought out a rep from Intel's McAfee division to show off a beta release of their McAfee Social Protection app. If you're unfamiliar, McAfee Social Protection is a soon to be released app and browser plug-in for Facebook that gives users the ability to securely share their photos. As it stands today, if you upload a photo to Facebook, anyone viewing that photo can simply download it or take a screen capture and alter or share it wherever they want, however they want. With McAfee Social Protection installed though, users viewing your images will not be able to copy or capture them. In quick testing, various attempts with utilities like Hypersnap, Snagit or a simple print screen operation to circumvent the technology only resulted in a black screen appearing in the grab. Poking around at browser image caches resulted in finding stored images that were watermarked with the McAfee Security logo."

6 of 183 comments (clear)

  1. Analog hole by Anonymous Coward · · Score: 5, Insightful

    * takes out camera phone and copies that supposedly uncopyable image

    1. Re:Analog hole by jrumney · · Score: 5, Insightful

      Precisely, it's a borderline useless idea that requires too much integration with a single company for it to catch on.

      But its on Facebook, so they've already got the perfect target audience for borderline useless ideas that require too much integration with a single company to catch on.

  2. VM? by dskoll · · Score: 5, Insightful

    What if you run everything in a virtual machine and take a screenshot of the VM window?

    Sounds like snake-oil to me.

  3. Re:Pointless by Robadob · · Score: 5, Insightful

    The article was a bit misleading, but from watching the video its just a facebook app which blocks print screens/copy paste of images you upload through it. Doubt it will take long for tools which bypass this, and chances are the photos will stay within mcaffee social share rather than the general facebook albums, which will prevent a large number of people from using it.

  4. Lack of clue by symbolset · · Score: 5, Insightful

    How does a project like this even ship without at least one person involved saying "Hey, wait..."?

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    Help stamp out iliturcy.
  5. Re:Downside: requires app/plug-in by lgw · · Score: 5, Insightful

    * The photos are hosted on a McAfee server

    Oh, won't that be enteraining when the central DB eventually gets hacked and all the photos are released.

    --
    Socialism: a lie told by totalitarians and believed by fools.