AMD's Hondo Chip 'A Windows 8 Product'

dgharmon points out comments from AMD's Steve Belt, who was asked about the company's upcoming Hondo APU. Hondo is their biggest attempt to date to break into the tablet market, and they're doing so with a distinct focus on Windows 8. Belt said, "This is a Windows 8 product, only. We're not doing Android on this platform, at least not now. ... It is a conscious decision not to go after Android. We think the Windows 8 space has a lot of opportunity, there's plenty of TAM [total addressable market] there for us to go at. So we don't need to spread ourselves into other markets, we think Windows 8 is a great place to start. Down the road we may look at Android, right now we're focused on Windows 8." The article adds, "With both AMD and Intel readying Hondo and Clover Trail respectively for Windows 8 and pushing their respective customers to come up with designs at roughly the same time, it will be interesting to see just how many Windows RT tablets will appear at the operating system's launch. However one thing is clear, neither AMD nor Intel will have Android x86 tablets running with their respective next generation ultra low voltage chips." Fortunately, there's nothing stopping users and manufacturers from running other OSes on Hondo.

Comments

First Intel, now AMD?

[mrchaotica]

What's with all these new CPUs being labeled for "Windows 8 only?" First it was the new Intel processor, now AMD. Does Microsoft have some new ridiculous "partnership" strategy going on that we need to be aware of?

So long and thanks for the fish

[CuteSteveJobs]

As a desktop Windows developer I was disappointed at how Microsoft has abandoned its desktop roots and users for a single-minded pursuit of the iOS/Android smartphone market.The alienation of their existing customer base has been made very clear to Microsoft. So has the widespread dissatisfaction with Metro 8, but no one at Microsoft is listening to us or even feigning concern.

If Microsoft and hangers on like AMD want to bash their heads into a brick wall that's their choice, but they're not taking us with them. We read the writing on the wall and have switched our desktop efforts to Android tablets. Thanks for the push, Microsoft.