How Sensors and Software Turn Farms Into Data Mines

Nerval's Lobster writes that business intelligence tools have come to agribusiness, with farmers and cattle ranchers using many of the same tools found in numerous corporate cubicles, but fed by sensors you won't find in cubeland. "Machines (such as this one from DeLaval) keep track of all kinds of data about each cow, including the chemical properties of its milk, and flag when a particular cow is having problems or could be sick. The software can compare current data with historical patterns for the entire herd, and relate to weather conditions and other seasonal variations. Now a farmer can track his herd on his iPad without having to get out of bed, or even from another state. And Farmeron attempts to aggregate all farm-related data in a single Web portal. The company was started by Matija Kopi, the CEO who calls himself the 'Main Cowboy in the Saddle' and Marko Dukmeni, the CTO who is their Chief Tractor Hacker. They offer monthly accounts (starting at 25 cents per animal per month) to track animal physical characteristics along with milk production, medical treatments, and even particular feeding group schedules."

Comments

Healthier cows = less suffering?

[vhfer]

I worked on the project that was eventually bought out by De Laval. It was originally called HerdStar. I kid you not. Never got sued by the maker of the dominant word processing software of the day. That statement should pretty well pin this down in time, and if not, this will: The first several generations were written in Fortran for the 8080 machines widely available at the time. Certain stuff they wanted to work faster or differently than Fortran could offer, I wrote for them in 8080 assembly.

One thing the dairymen told me was that one of the first signs of an animal getting sick was that it would usually eat less. Our system at the time each animal had a collar with a transponder on it-- an unpowered device about the size of two decks of cards. Something like a very primitive RFID chip. How much each animal ate was recorded and any unusual patterns were brought to the attention of the owners or managers. As soon as such pattern developed, the animal could be examined and treated. This makes good economic sense, because healthy cows produce more. But it struck me as compassionate as well.

We also discovered that some cows would game the system, realizing that every time they stuck their head into the feeder, that auger would start up and dump grain into the trough. We fixed it so they would only get a healthy amount at a crack. They figured out that putting your head in, pulling it out, and putting it in again would get you another pile of goodies. We modified it again, so it wouldn't do that. The cows that had been gaming the system were fine, but certain others would never go back after it stopped delivering feed for them. So we modified it again so that even if you'd already had your allocation, sticking your head in again would still net you another handful. Just enough to keep them coming back when they got hungry, and more importantly, the next day, and the day after that, etc.

It was really fun trying to outthink cows. It wasn't nearly as easy as you'd think.