Dice Buys Geeknet's Media Business, Including Slashdot, In $20M Deal

wiredmikey writes with the press-release version of news that we'll probably be updating as more details trickle down to the editors: "Dice Holdings (Owner of job sites including Dice.com) reported this morning that it has acquired Geeknet's online media business, including Slashdot and SourceForge. 'We are very pleased to find a new home for our media business, providing a platform for the sites and our media teams to thrive," said Ken Langone, Chairman of Geeknet. 'With this transaction completed, we will now focus our full attention on growing ThinkGeek.' Dice Holdings acquired the business for $20 million in cash. In 2011, the online media properties generated $20 million in Revenues." The AP has a small piece with the news, too. Update: 09/18 16:16 GMT by T : Ars Technica has a story up as well.

Comments

Better Overlords?

[TheNinjaroach]

I hope Dice proves to be better corporate overlords than the ones that sent CmdrTaco packing.

Care to Elaborate?

[eldavojohn]

This is still pretty new to us, but we've been looking at this as a positive thing

Hey, I mean, you'll have to forgive me if I can't discern whether you're saying that under duress or while you're busily shredding documents or while you're issuing cyanide capsules or if you're genuinely optimistic about the move. So if you have the time, I'd like to know what aspects of this make your statements genuine. As you noted with the Gawker thing, I get a little uptight about my small little things being bought up and consumed by bigger fish. The bigger the fish that eats you up, the more layers of direction come down upon you. People complain about comments being un-editable and static but I love that. It makes this feel permanent, it allows me to verbally pin people down, etc. But if Executive A five layers removed from you decides it needs to be his way, what are you gonna do? On top of that, how would you have handled the Microsoft source code and Scientology spats if there was someone with money looming over you reminding you of the stakes and telling you to back down?

-- we were worried earlier that if we were rolled into a business that focused entirely on news, we'd be expected to conform to company standards -- see the Gawker sites, for example.

Okay, fair enough. However, I know very little about Dice. And to counter your argument, an advertising company bought MySpace which used to be a social networking site. And now, surprise surprise, it's more ads than user created spaces. You can argue that MySpace was dead already. You can argue that some change had to be made. But I want to know why you feel safe to pick this out to be a plus and not a minus for my overall Slashdot addiction. How do I know Slashdot isn't going to become a vector tool to get eyeballs over to Dice's bread and butter jobs site?

If you have doubts or genuine concern, I'm not asking you to be the turkey with the long neck when farmer Dice comes around looking for his first meal so feel free to reply as Anonymous Coward. I mean, I'm not talking about my employer on web forums so I understand but your arguments should stand on their own -- sans Slashdot icon.

Re:Care to Elaborate?

[eldavojohn]

The Dice folks simply said, "Let them talk."

That's a great promising attitude and good to hear as long as they weren't twirling a diamond studded ivory cane while sipping Hennessy in their top hat and monocle as they spat it out ;-)

I'm sitting in a conference room right now next to a gentleman from Dice, and he's just been curious what people are saying; hasn't suggested any comments or messaging at all.

Okay, I would say one thing to him: "There are these nebulous things that set Slashdot apart from the other news sites like Reddit, Digg, etc. These things cannot really be quantified well. Something's can like the comment and moderation system. Somethings cannot like the nice blend of stories and story types on the frontpage (I think the FAQ called it a "breakfast burrito"?). So your message to him should be that the Slashdot staff knows these things and Dice does not. But most importantly the second those things go away, then you are no different from Reddit or CNN's Tech Site or whomever. And it's going to be all the much easier for me to just roll on over to the biggest site that has the same implementation of how I get my news. I'll take my book reviews, comments and ball and play elsewhere. Your autonomy protects that. I love that you stood up to Microsoft and tried to stand up to Scientology. I don't think someone with money at risk looking over your shoulder would have allowed that.

As far as being consumed by a bigger fish, keep in mind that Geeknet (aka SourceForge aka VA, etc) was a bigger fish itself.

Totally agree. Honestly, it felt like you guys might have lost some of your autonomy in that move. I don't criticize it, I don't know the whole story but I wouldn't believe you if you said it had no effect at any point on Slashdot-related decisions. Personally, I prefer a lot of little fish for me to pick from even if it means competing standards and difficulty communicating across sites. I don't like one massive behemoth that dictates what the rules are to everyone who wants to play. So it's a natural worriment to me when yet another bigger fish gobbles you up. Hopefully it isn't negative but I can't help but default to it being negative.

I'm thrilled at the possibility of getting a bigger investment into Slashdot, both from an engineering perspective and an editorial perspective.

I will come back to a site that is under such heavy load that I cannot reach it. I will not come back to a site that is yet another news aggregator no matter how quick their servers are.

I'm glad that they're concerned about the user experience. I'm glad that you're cautiously optimistic (although I also feel like you haven't a choice). My concise fears are about the questions that come down that say "How can we direct more eyeballs at our job listings or perhaps inject job listings into Slashdot without risking too much of the overall Slashdot user experience?" Will you play that game?