Leak Hints Windows 8 Tablets May Be Dearer Than Makes Sense

MrSeb writes "If, like me, you thought Microsoft would price Windows RT competitively, you were wrong: A leaked slide from Asus says that its Vivo Tab RT, due to be released alongside Windows RT at the end of October, will start at $600. Unbelievably, this is $100 more than the iPad 3, and a full $200 more than the iPad 2 or Galaxy Tab 2 10.1. For $600, you would expect some sensational hardware specs — but alas, that's sadly not the case. The Vivo Tab RT has a low-res 10.1-inch 1366×768 IPS display, quad-core Tegra 3 SoC, 2GB of RAM, NFC, 8-megapixel camera and that's about it. Like its Androidesque cousin, the Transformer, the Vivo Tab RT can be plugged into a keyboard/battery dock — but it'll cost you another $200 for the pleasure. (Curiously, the Transformer's docking station only costs $150 — go figure.)"

Comments

Re:Margins

[roc97007]

Perhaps Microsoft has decided they need to make money instead of doing loss leaders.

To make money, you have to sell product.

Re:Margins

[Captain Hook]

Microsoft have been selling expensive products for years now. They were never a price oriented company.

MS never had to be price oriented, they held a monopoly on consumer and enterprise desktops, and had a pretty good market share of servers. To the point where competitors effectively had to be free to compete, not because of technical superiority but because of how the market was stacked against them.

The trouble for MS is it doesn't have that lead in the mobile space. Its now forced, whether it acknowledges it or not to compete on:

• Cost
• UI
• Technical Merit

Cost and UI matter to regular consumers, Cost and Technical Merit (maybe including a bit of UI as it relates to funcationality rather than prettiness/bragging rights) matter to techies.

MS's problem is the first group aren't going to be impressed with Notro compared to Apple or Android, especially if the devices are going to cost significantly more. The second group remember enough about MS's business practices from the 90's and 00's as to be warey of accepting them.

There is another possibility, maybe it's not the MS license knocking up the price, ASUS might not be expecting big sales from these devices and so are hoping to cover R&D costs with a smaller number of sales by bumping up the unit price?

Re:Margins

[semi-extrinsic]

(a good IPS panel with a capacitive sensor isn't cheap, not that 1366x768 is 'good')

This is what pisses me off these days: on a 10" device made for looking at kittens on the internet, a 1366x768 IPS screen is considered "bad". But on my 12" notebook, where I actually need a good display for e.g. Photoshop or Lightroom while on the go, a 1366x768 IPS screen would be an *upgrade*. The display situation on laptops is seriously FUBAR...