Nestle's GPS Tracking Candy Campaign

Posted by samzenpus on Wednesday September 19, 2012 @08:09PM from the oompa-loompa-I'm-tracking-you dept.

colinneagle writes "In a cool yet creepy marketing campaign, Nestle plans to stalk UK consumers. The company kicked off a unique promotion called 'We will find you' that involves GPS trackers embedded in chocolate bars. When a winning consumer opens the wrapper, it activates and notifies the prize team who promises to track them down within 24 hours to deliver a check for £10,000. A Nestle spokesman added that 'inside their wrappers, the GPS-enabled bars looked just like normal chocolate bars.'"

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Re:Metal detector? by Joce640k · 2012-09-20 02:16 · Score: 5, Informative

Just before this complete trainwreck of fail goes any further:
The article says "when the winner pulls the tab".
ie. you pull a bit of plastic out of the battery contacts.

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