Nestle's GPS Tracking Candy Campaign

colinneagle writes "In a cool yet creepy marketing campaign, Nestle plans to stalk UK consumers. The company kicked off a unique promotion called 'We will find you' that involves GPS trackers embedded in chocolate bars. When a winning consumer opens the wrapper, it activates and notifies the prize team who promises to track them down within 24 hours to deliver a check for £10,000. A Nestle spokesman added that 'inside their wrappers, the GPS-enabled bars looked just like normal chocolate bars.'"

Comments

I just hope that a winning bar

[Chrisq]

I hope that a winning bar is taken by a soldier to the front-line in Afghanistan. I'd love to see Nestle track them down and deliver the cheque within 24 hours!

I'll tell you what this promotion is!

[Anonymous Coward]

This post was removed due to Dice content standards violations.

Re:Metal detector?

[Joce640k]

Just before this complete trainwreck of fail goes any further:

The article says "when the winner pulls the tab".

ie. you pull a bit of plastic out of the battery contacts.