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How Microsoft Is Wooing College Kids To Write Apps For Windows 8

SquarePixel writes "Bloomberg has an interesting story about Microsoft's efforts to simultaneously woo younger workers and to get more apps into its Windows Store. Quoting: 'Microsoft, the world's largest software maker, designed Windows 8 for touch-screen technology included in the company's first tablet, Surface, and other devices coming this year. To gain share in tablets, a market expected by DisplaySearch to reach $66.4 billion in 2012, Microsoft needs enough apps to challenge the more than 200,000 available for iPad. Using student recruits is one way Microsoft can woo app developers who are used to building programs for mobile phones and tablets, where the company has little and no share, respectively. Luring programmers before graduation is particularly critical for recruitment in the U.S., which lags behind countries such as India and China in its ability to crank out qualified engineers.'"

5 of 187 comments (clear)

  1. Re:Visual Studio by Anonymous Coward · · Score: 5, Funny

    And Visual Studio coupled with XNA sure sounds better than how we had it back in the day.

    Did you have to program in the snow? Uphill? Both ways?

  2. Re:Technet + Dreamspark by PieLala · · Score: 3, Funny

    I'm the college kid, with the macbook pro, in the computer science class.

    So you're him!

  3. Re:Visual Studio by gestalt_n_pepper · · Score: 5, Funny

    Well, back in *my* day, we didn't have any of those fancy, dancy Eye Dee Eees. We soldered together wires to our vacuum tubes from instructions sets carved in clay tablets. That's the way is was and we *liked* it!

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  4. Re:How about not screwing your App Store Customers by morgauxo · · Score: 4, Funny

    Liar! You must be an anti-microsoft shill. I know because nobody ever bought anything from the Windows Marketplace!

  5. Re:Visual Studio by Penguinisto · · Score: 3, Funny

    Wait - you're saying that Heathkit provided clay tablets? Since when?

    Hell, back in my day, they tattooed the instructions on the flayed skin of an EE intern and sent that.

    --
    Quo usque tandem abutere, Nimbus, patientia nostra?