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Canadian Minister Mined Data To Target Email To Gay Voters

An anonymous reader writes "Has Immigration Minister Jason Kenney been emailing you? Maybe it's because you're gay. The minister sent out an email on Sept 24 lauding the government's efforts to protect and promote queer rights abroad. It highlights the 'emphasis . . . on gay and lesbian refugee protection, which is without precedent in Canada's immigration history.' The Ottawa Citizen's Glen McGregor broke the story, complete with reaction over the 'creepy' letter. For many who received an email from Citizenship and Immigration Minister Jason Kenney about gay refugees on Friday, the message raised one important question: How did he know I'm gay? The Conservatives have targeted written messages at minority communities in the past, most notably using direct mail lists to send out greetings to Jewish voters on religious holidays. Some recipients were alarmed by the prospect of the government assembling lists based on ethnicity or religious beliefs. Surely creating such a list will become easier when you are forced to use your real identities on social sites."

4 of 145 comments (clear)

  1. internet by masternerdguy · · Score: 4, Insightful

    tracking your browsing might clue them in I suppose.

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    1. Re:internet by Nerdfest · · Score: 4, Insightful

      There's a big difference between targeting demographics and specific people.

  2. So... by Sqr(twg) · · Score: 4, Insightful

    People sent email to the minister of immigration telling him they were interested in gay rights. The minister took note, and then wrote back to tell them about the work he's doing to promote gay rights. Is this not how democracy is supposed to work? Should he ignore his incomming email in order to protect the sender's privacy?

    1. Re:So... by ToadProphet · · Score: 4, Insightful

      There's a big difference between addressing a specific concern in a constituents correspondence and compiling a list of constituents sexual preferences to use for communication/propaganda/whatever. I've signed petitions regarding copyright reform - that doesn't give the government the right to put me on a list of potential pirates.

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